Choose your model
X90K | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)
Discover real-life colour and contrast, intelligently powered
XR-75X90K AF14K HDR TV with unique Full Array LED, Cognitive Processor XR™ and Acoustic Multi-Audio™
Buy online
Buy from a Sony Retailer
Experience our products hands-on.
Find a Sony Retailer close to you.