TRANSCEND REALITY
Masters of light
Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colours appear too.
The secret behind Sony 4K HDR
4K High Dynamic Range
High Dynamic Range is the new standard for picture quality, offering a much wider range of colour, contrast and clarity. A Sony 4K HDR TV improves the picture even further, using technologies like 4K X-Reality PRO™, X-tended Dynamic Range™ PRO and TRILUMINOS Display™ to reveal previously unavailable levels of realism, making you really feel a part of the scene.
Unrivalled contrast – deeper black, brighter lights.
Backlight Master Drive™
The Backlight Master Drive™ can display an unprecedented dynamic range with incredibly deep black and dazzling lights, powered by the 4K HDR Processor X1™ Extreme. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.
Discrete LED control
Absolute control, total artistry
Light where it’s needed
Calibrated beam LED design
The Backlight Master Drive™ has a unique design which gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture which display vivid lights and dark blacks.
Conventional design
Calibrated beam LED design
Amazingly bright, incredibly slim
Slim Backlight Drive+
Our innovative Slim Backlight Drive+ cleverly guides light to where it’s needed most on screen. It provides exceptional brightness and deeper blacks than a conventional full-array LED TV in an ultra slim design.
How the Slim Backlight Drive+ works
The dual layer edge backlighting structure directs light where its needed
The Slim Backlight Drive+ has two layers of light guide plates, allowing precise local dimming control and improving quality over a full-array LED backlight. Our unique quad-edge LED structure and X-tended Dynamic Range™ PRO backlighting algorithm brings superior brightness and beautiful contrast from an incredibly slim form.
Conventional edge LED
Conventional full-array LED
Slim Backlight Drive
Capturing the full range of dark and light
X-tended Dynamic Range PRO™
By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range three times that of a conventional LED-backlit TV, and it enhances any source to near HDR quality with a wider range of brightness.
Peak performance
How X-tended Dynamic Range PRO™ works
With extraordinary precision in backlight control, X-tended Dynamic Range PRO makes darker areas darker and brighter scenes brighter – revitalising every scene with the widest range of brightness possible.
Superior technology, incredible contrast
With a choice of backlight technology and the magic of X-tended Dynamic Range™ PRO, our televisions fill every scene with extraordinary contrast for true-to-life viewing.
Z9D
XDR contrast 16 times
Backlight Master Drive™
X-tended Dynamic Range™ PRO
X94E/X93E
XDR contrast 10 times
Slim Backlight Drive+
X-tended Dynamic Range™ PRO
X90E
XDR contrast 5 times
X-tended Dynamic Range™ PRO
Optimising brightness, frame by frame
4K Processor X1™ with Dynamic Contrast Enhancer
4K TVs with the 4K Processor X1 dramatically improve the brightness range, even without X-tended Dynamic Range PRO. This is thanks to Dynamic Contrast Enhancer, which optimises the range of brightness frame by frame according to what’s happening on screen.
Experience a greater range of brightness
With the 4K Processor X1 chip you'll see more bright and more black in every picture
High Dynamic Range – be ready for the future
Like 4K, High Dynamic Range (HDR) represents a huge step forward in picture quality. While current video standards are based on CRT TVs with low brightness capabilities, HDR signals carry much more brightness information. So HDR-ready TVs can display greater contrast, a wider colour spectrum, and improved detail, for exceptional clarity across the screen.
