TRANSCEND REALITY
Masters of light
Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colours appear too.
Sony televisions reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. And with wider and better contrast, more detail and natural colours appear too.
Our innovative Slim Backlight Drive cleverly guides light to where it’s needed most on screen. You’ll enjoy the best of both worlds - exceptional picture quality in an ultra slim TV.
The Slim Backlight Drive™ has two layers of light guide plates, allowing precise local dimming control, similar to the quality of a full-array LED backlight. Together with our X-tended Dynamic Range™ PRO backlighting algorithm, this new structure creates beautiful contrast from an incredibly slim form.
By precisely balancing the light output across the screen, dimming some areas and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range several times that of a conventional LED-backlit TV, and it enhances any source to near HDR quality with a wider range of brightness.
With extraordinary precision in backlight control, X-tended Dynamic Range PRO makes darker areas darker and brighter scenes brighter – revitalising every scene with the widest range of brightness possible.
4K TVs with the 4K Processor X1 dramatically improve the brightness range, even without X-tended Dynamic Range PRO. This is thanks to Dynamic Contrast Enhancer, which optimises the range of brightness frame by frame according to what’s happening on screen.
Like 4K, High Dynamic Range (HDR) represents a huge step forward in picture quality. While current video standards are based on CRT TVs with low brightness capabilities, HDR signals carry much more brightness information. So HDR-ready TVs can display greater contrast, a wider colour spectrum, and improved detail, for exceptional clarity across the screen.