Choose your model

X90K | BRAVIA XR | FULL ARRAY LED | 4K ULTRA HD | HIGH DYNAMIC RANGE (HDR) | SMART TV (GOOGLE TV)

Discover real-life colour and contrast, intelligently powered

XR-55X90K AF1

4K HDR TV with unique Full Array LED, Cognitive Processor XR™ and Acoustic Multi-Audio™

Buy online

We are sorry. This model is presently not available for online purchase. Please check at a retail store near you.
Buy from a Sony Retailer

Experience our products hands-on.
Find a Sony Retailer close to you.