Only a big screen TV with supersized pictures can reproduce the excitement of a cinema or stadium. But as screen size increases, problems with blur and contrast can appear. Sony's unique Cognitive Processor XRTM corrects these issues to deliver stunning resolution, motion and likeness to true reality.
Sony's XR 4K Upscaling technology uses a unique database to convert any image to 4K with enhanced colour and contrast. The result? Resolution so detailed that you can even see the stitches on a soccer ball.
With Sony's XR Motion Clarity™, even the fastest, most action-packed scenes will appear sleek and fluid. Moving images are precisely and clearly controlled so that you don't miss a single moment of the action.
Normally, picture quality is reduced when watching from the side of a TV. When you watch a Sony TV, thanks to X-Wide Angle, you can enjoy good picture quality and colour, even from the sides, so you can enjoy your favourite content with more people.
On a big screen TV with side speakers further apart, the sound you hear can be far from where the action is happening. Sony's Cognitive Processor XRTM not only solves this issue, but also provides a surround sound experience, so you can feel like you're part of the crowd.
With Sony’s unique Acoustic Surface Audio technology, the sound comes from the place where the action is happening on screen. With audio as immersive as this, you'll hear every shot and goal as if it were happening right in front of you.
Everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.
With advances in picture technology and design, even small rooms get the big screen experience.High resolution screens allow you to sit closer to the action, while thinner bezels maximise screen size without increasing overall TV size.
CHOOSE YOUR BRAVIA XR™ TV OF 65" AND ABOVE