In this Session installment, we cover a joint research project between Sony and Hokkaido University that got off the ground in 2020. We asked about the initiatives that Sony and Associate Professor Yoshitaka Uchida, who is engaged in research at Hokkaido University with a specialization in environmental biochemistry, are pursuing in order to realize regenerative agriculture, as well as about the sustainable future that they are aiming for by taking advantage of the Sony's "Earth MIMAMORI platform" ^(＊1) that utilizes sensing, big data analysis and other technology.