In this issue, we would like to introduce the Official Virtual Fan Engagement Partnership that Sony entered into with Manchester City Football Club in 2021. How did this project, which leverages Sony's technology and entertainment expertise to expand new sports experiences around the world, begin? What are the new ways to increase fan engagement with technology? Will the sharing of emotions be realized in the future? Masashige Komatsu of Sony Group Inc. and Nuria TarrÃ©, Chief Marketing and Fan Experience Officer of City Football Group, talk to us about the project.
A transcription of this video is also available on the above article page, which was created to expand accessibility.