This SESSIONS installment features the "Co-Creation" between The Orchard and Sony Music Entertainment in United States. The Orchard is a wholly-owned subsidiary of Sony Music Entertainment and the leading global distributor of independent music and artist/label services. The music industry is changing at a dizzying pace, as the streaming service market continues to expand, and short-form videos, such as those on TikTok are growing in popularity. As these trends unfold, labels and artists need new platforms that can be used for marketing. We held a conversation between Jacob Fowler of EVP and Chief Product Officer at Sony Music Entertainment in U.S. and Tricia Arnold, EVP, Global Artist/Label Services and Sales at The Orchard.
A transcription of this video is also available on the above article page, which was created to expand accessibility.