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<Press Release>
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March 30 1998

Sony Establishes Corporate IS Solutions
to reinforce information systems capabilities for more efficient management in digital era

Tokyo, Japan - Sony Corporation today announced the establishment of Corporate IS Solutions (ISS), effective April 1, 1998. The new organization will allow Sony to prepare itself for the emerging digital era by reinforcing its management information system.

Sony Corporation has implemented a number of corporate structural changes in recent years. Sony's divisional company structure was first introduced in 1994, and it was further enhanced in 1996. Sony also reorganized its board of directors and created corporate executive officer positions in 1997.

In response to changes in the business environment brought about by digitization and the growth of a networked society, the Sony Group has diversified its business operations to include digital satellite broadcasting, electronics, entertainment, insurance and finance. Sony hopes to use ISS to further strengthen its information systems capabilities in order to enhance the speed and flexibility of management decisions. The objective of ISS will be to improve the efficiency of Sony's management information systems (MIS) infrastructure and increase the role of MIS in strategic planning and business promotion.

Akira Kubota, currently managing director of the Sony France Alsace Plant, will assume the role of president of ISS effective April 1, 1998. As President of ISS, Mr. Kubota will have authority equivalent to that of a divisional company president. In addition to his strong administrative background, Mr. Kubota brings with him extensive domestic and overseas management experience and an in-depth knowledge of information systems.

ISS will establish an Advisory Committee which will consist of individuals from outside consulting firms and IS representatives from Sony's global operations. The Advisory Committee will provide counsel to the president on technological issues for the strategic planning of Sony's information systems.

In addition, ISS representatives will be based in each of the ten divisional companies in order to promote the implementation of corporate projects within these companies.

Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, pictures, and computer entertainment operations make Sony one of the most comprehensive entertainment companies in the world. Sony recorded consolidated annual sales of over $45 billion for the fiscal year ended March 31, 1997, and it employs more than 163,000 people worldwide.