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<Press Release>
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April 6, 1999

Sony Launches the First Super Audio CD Player
High-end model fully recreates the atmosphere and nuance
surrounding the original music source


Tokyo, Japan - Sony Marketing (Japan) Inc. today announced plans to launch the world's first Super Audio CD player [SCD-1] in the Japanese market in May 1999. This 2-channel stereo model has been designed to unlock full potential of the Super Audio CD, the paramount audio format, by painstakingly reproducing the full nuance and atmosphere of the original recording.

Super Audio CD software is recorded in Direct Stream Digital (DSD), a technology that employs a 1-bit digital signal to provide an extremely accurate reproduction of the shape of the analog waveform generated by the original source music. The [SCD-1] was designed to achieve the full, precise playback of this DSD signal. It draws on Sony's extensive expertise in laser optics and digital signal processing technologies- accumulated over years and years of designing and developing the CD and other audio products- to fully reproduce every detail of a music source, including its very atmosphere and nuance. The player also offers unsurpassed performance in the playback of ordinary CDs.

MSRP*Initial Monthly
Super Audio CD Player
May 21,1999
(in Japan)
500,000 yen500 units
*Manufacturer's Suggested Retail Price

The player incorporates a DSD decoder IC and various signal processing technologies that make the full and faithful reproduction of a source recording possible through the precise processing of the 1-bit digital signal recorded the Super Audio CD. In addition, it features an optical unit that employs twin optical pickups- one optimized for reading out high-density Super Audio CD content and the other for CD content- as part of a fixed optical mechanism. The player's simple "base and pillar" construction employs a base chassis and supporting pillars enclosed by top and side panels to provide high stability and suppress any external vibration or internal resonance.

Sony plans to offer its first Super Audio CD player model [SCD-1] to audiophiles and music lovers who seek the purest sound quality attainable, allowing them to fully enjoy the rich musicality the Super Audio CD and its ability to provide the full and faithful reproduction of a music source.

Sony Corporation is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its music, pictures and computer entertainment operations make Sony one of the most comprehensive entertainment companies in the world. Sony recorded consolidated annual sales of over $51 billion for the fiscal year ended March 31, 1998, and it employs approximately 170,000 people worldwide.
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