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Press Release

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September 13, 2004

Joint Effort between Two Leading Companies Results in Acquisition System that Has Changed the Scope of Digital Cinematography

PARK RIDGE, N.J. AND WOODLAND HILLS, Calif., Sept. 10, 2004 - Sony Electronics and Panavision Inc. have been recognized with a 2004 Primetime Emmy® Engineering Award for their joint development of the industry's first 24P digital imaging system, the "Panavised F900." The 2004 Primetime Emmy Engineering Awards ceremony will be held Sept. 12 at the Shrine Auditorium in Los Angeles.

    The Panavised F900 was the industry's first digital high-definition 24P imaging system to combine high-quality optics, cutting-edge digital signal processing and storage in one portable package. The Sony HDW-F900 HDCAM® camcorder was extensively customized by Panavision to meet the requirements of discerning cinematographers. Panavision simultaneously released its latest generation of high-quality optics, the Digital Primos™, developed specially for high definition imaging.

    "We relied heavily on Panavision to successfully introduce the HDW-F900 to the production community," said Robert Willox, general manager, content creation, Sony Electronics' Broadcast and Production Systems Division. "Their years of experience and insight established the HDCAM format as a preferred workflow tool and started an `e-volution' within the sitcom and independent film markets. Working with Panavision to develop this technology made sense on every level."

    Bob Beitcher, President and CEO of Panavision, added, "Digital technology has now entered the mainstream of cinematography, due in large part to the innovative nature of products like Sony's HDW-F900 camcorder. Our goal, as always, is to provide cinematographers with the best tools for telling their stories no matter what the medium."

    In the four years since the introduction of the Panavised F900, it has become the industry choice for prime-time half-hour episodic production. This year's slate of half-hour series features the greatest number ever shot in HD, with the vast majority of those utilizing the HDW-F900, including the much-acclaimed series "According to Jim," "8 Simple Rules" and "George Lopez," this fall's new "Commando Nanny" and "Rescue Me" as well as the one-hour drama "Joan of Arcadia."

    The Sony HDW-F900 is the first and the only one-piece digital camcorder that captures and records high-resolution images based on the SMPTE-292M standard (1920 x 1080 common image format) at variable frame rates, including 1080/23.98PsF and 1080/59.94i. More than 1,000 HDW-F900 camcorders are in operation in more than 50 countries worldwide, with the majority based in the United States.