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Sony Corporate Blog

Stories of value creation at Sony

Creating New Positive Cycles in the Music Industry

Jacob Fowler EVP and Chief Product Officer, Sony Music Entertainment Tricia Arnold EVP, Global Artist/Label Services and Sales The Orchard

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introducing the effort of Sony's diverse employees in creating Kando (emotion), based on Sony's Purpose. In this SESSIONS installment, features the "Co-Creation" between The Orchard and Sony Music Entertainment in United States. The Orchard is a wholly-owned subsidiary of Sony Music Entertainment in U.S. and the leading global distributor of independent music and artist/label services.

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Sony Honored as One of the "World's Most Ethical Companies" for 5th Consecutive Year

Sony has been named one of the "World's Most Ethical Companies" for the fifth consecutive year by the Ethisphere Institute, the US-based global leader in defining and advancing the standards of ethical business practices. "Integrity & Sincerity" are among Sony's Values. Sony promotes the ethics & compliance program at a group-wide level, and considers its continued selection as one of the "World's Most Ethical Companies" as external recognition of its ethical corporate culture and relevant initiatives.

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Unleash the boundless "space perspectives" and deliver a new Kando experience

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. In this, the fifth SESSIONS installment, we address the STAR SPHERE project. The purpose of this project is to enable people to feel closer to the universe and discover a new perspective on space. Through the experience of operating a nano-satellite jointly developed by Sony and the University of Tokyo, with support from JAXA, users can take their own photos and videos of space and earth. We introduce the project concept, "space perspectives" and the current Co-Creation activity.

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Creating future emotional experiences that extend fandom

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. In this issue, we would like to introduce the Official Virtual Fan Engagement Partnership that Sony entered into with Manchester City Football Club in 2021. How did this project, which leverages Sony's technology and entertainment expertise to expand new sports experiences around the world, begin? What are the new ways to increase fan engagement with technology?

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Creating Kando, and Expanding Kando:
Sony's CES ® 2023 Press Conference

CES® 2023 commenced in Las Vegas on January 5, 2023 (U.S. Pacific Time). At the Sony press conference held prior to the event, CEO Kenichiro Yoshida introduced the latest Sony technologies, products, and content, and stated that collaboration with creators who create Kando (emotion) is essential to Sony's Purpose of "filling the world with emotion, through the power of creativity and technology."
Yoshida explained that the essence of entertainment is the "live" sharing of time and space, and that Sony will contribute to connecting the physical and virtual worlds through technology in the metaverse, mobility and other areas. Speakers from the worlds of movies, games, music, sports, and mobility joined the presentation to discuss the potential for expanding the scope of entertainment through technology. This article covers the key moments from Sony's press conference, together with video highlights.

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