Creating future emotional experiences that extend fandom

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. In this issue, we would like to introduce the Official Virtual Fan Engagement Partnership that Sony entered into with Manchester City Football Club in 2021. How did this project, which leverages Sony's technology and entertainment expertise to expand new sports experiences around the world, begin? What are the new ways to increase fan engagement with technology?
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