SONY

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Creating future emotional experiences that extend fandom

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. In this issue, we would like to introduce the Official Virtual Fan Engagement Partnership that Sony entered into with Manchester City Football Club in 2021. How did this project, which leverages Sony's technology and entertainment expertise to expand new sports experiences around the world, begin? What are the new ways to increase fan engagement with technology?

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From AIBO to VISION-S: Sony's AI Robotics Evolution

Sony has been cultivating its expertise in the area of AI robotics for over two decades through the development of the AIBO entertainment robot and other technologies. Now, certain Sony engineers and product planners who were involved in the development of AIBO and other AI robots are working on VISION-S, Sony’s endeavor to evolve mobility into a space for entertainment.

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Two Years Since the Establishment of the "Global Social Justice Fund": Creating a World Where Diverse People Can Live in Harmony

In the two years since establishing the “Global Social Justice Fund,” Sony has provided support to more than 400 organizations working in the areas of Civic and Community Engagement, Criminal Justice Reform, Education, and Diversity Through Impact. Here is the progress of what the fund has accomplished so far.

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Creating the Future of Agriculturewith Sony's Sensing Technology

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. In this Session installment, we cover a joint research project between Sony and Hokkaido University. We asked about the sustainable future that they are aiming for by taking advantage of platform that utilizes sensing, big data analysis and other technology.

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STEAM education fostering the power to create new value -
Sony Global Education's vision of education for the future

Programming education has become compulsory in elementary schools and children using tablets in the classroom, the educational environment surrounding children is undergoing major changes. Established in 2015, Sony Global Education (SGE) was one of the first companies to take notice of opportunities for new educational businesses such as STEAM* education and blockchain-based transcripts. The robot programming kit, KOOV is now being used in over 1000 classrooms nationwide. In this interview, we spoke with Masaaki Isozu, the founder and current chairman of SGE, about his ideas regarding the education of the future.
*STEAM: Science, Technology, Engineering, Art, and Mathematics.

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Building a World Where Everyone is Empowered to Create and Spreading Kando (emotion) with Sony Vlog Cameras

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose. Through conversations between Sony employees and our various partners, this series gives a candid look at scenes from real Sony projects, demonstrating what kinds of "Co-Creation" are enabled by the combination of Sony's creativity and technology with the efforts of business partners and creators, and what kind of Kando these initiatives spread around the world. In this Session installment, we focus on the Sony vlog camera, which is a camera geared toward capturing video and still to meet the creative needs of vloggers, and a wide range of users.

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