SONY

Vision of Founder and Approach to SustainabilityVision of Founder and Approach to Sustainability

Vision of Sony's Founder

Mr. Ibuka, one of the founder of Sony (was Tokyo Telecommunications Engineering Corporation at the time of establishment) drew up the Founding Prospectus. In this he wrote "To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level" at first chapter. He also mentioned "To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities", "To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households", and "To promote the education of science among the general public" as purpose of incorporation. These philosophies are inherited as Sony's DNA and basis of Sony's CSR activities.

Approach to Sustainability

Sony manages diverse businesses with people at the core, and aims for sustainable value creation based on such diversity and mid-to long-term growth in the Sony Group's corporate value under its Purpose to "fill the world with emotion, through the power of creativity and technology," and its Corporate Direction of "getting closer to people."

In order to have people connected to each other through emotion, it is necessary to create a society in which everyone can live with peace of mind in a healthy global environment. Sony acts with due consideration of the impact of its business activities on stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities and other organizations as well as the global environment, and focuses on building trust with stakeholders through dialogue.

Through innovation and sound business practice, Sony endeavors to enhance its corporate value and contribute to the development of a sustainable society.