Sony's management approach is "getting closer to people," and its purpose is to "fill the world with emotion, through the power of creativity and technology." For people to be connected through emotion, it is necessary for people, society, and the planet to be healthy. The Sony Group Code of Conduct states, "It is the core corporate responsibility of Sony to society to pursue its corporate value enhancement through innovation and sound business practices and contribute to developing a sustainable society." Sony also gives due consideration to the impacts of its business activities on the interests of its stakeholders—shareholders, customers, employees, suppliers, business partners, local communities, other organizations—and the global environment. Sony also engages in dialogue with stakeholders to build trust and get input.
Based on these principles, Sony will create sustainable social and economic value from a long-term perspective by delivering emotional experiences to people and continuing to work with its stakeholders to pursue sustainability in such areas as the environment and human rights, implementing these initiatives across all of its businesses.