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Community Engagement

Management Approach

Materiality Rationale

In Sony's Founding Prospectus, Masaru Ibuka, one of the founders set "contributing to Japanese culture through technology" and "the promotion of education in science among the general public" as the primary goals for founding the company and also indicated a focus on science education for children, who will shape the next generation. These philosophies are inherited as the basis of Sony's CSR activities.

Basic Approach

Under the slogan "For the Next Generation," which inherits the aspiration of Sony co-founder Masaru Ibuka, Sony aims to contribute to the resolution of a wide range of global social issues everywhere it does business around the world by making the most of its products, content, and technologies. Sony's areas of focus are: supporting education in various countries and regions; providing emergency relief and assistance in large-scale disasters; employing technology to solve social issues; and using entertainment as a source of public awareness.

Vision of Sony's Founder

In Sony's Founding Prospectus, Masaru Ibuka, one of the founders set "the promotion of education in science among the general public" as a primary goal. He was convinced that enhancing scientific literacy would be critical for the recovery of postwar Japan and that science education for children was the key. In 1959, 13 years after Sonyʼs establishment, he set up the Sony Fund for the Promotion of Science Education to support elementary schools in the pursuit of science education excellence.

Masaru Ibuka

Research presentation by schools assisted under the Sony Fund for the Promotion of Science Education

Main Achievements in Fiscal 2020

Here are the main results of fiscal 2020 initiatives:

  • Community engagement expenditures were approx. 2 billion JPY.
  • Education programs offered approx. 140 workshops to approx. 6,100 children.
  • Disaster assistance was provided for affected areas and people in Japan, Vietnam, the Philippines, and Indonesia.
  • Established Sony Global Relief Fund for COVID-19, a 100 million USD fund to provide support in mainly three areas "Medical" "Education" and the "Creative Community" (Expenditures of approximately 5.3 billion JPY in fiscal 2020)
  • Established Global Social Justice Fund, a 100 million USD fund to support initiatives that promote social justice, antiracism initiatives (Expenditures of approximately 1.6 billion JPY in fiscal 2020)

Milestones

  • 1959:
    Founded Sony Fund for the Promotion of Science Education in Elementary Schools
  • 1972:
    Established Sony Foundation for Education (currently Sony Education Foundation)
  • 1984:
    Established Sony Music Foundation
  • 2006:
    Became a corporate sponsor of the UNHCR Refugee Film Festival in partnership with Japan for UNHCR
  • 2009:
    Launched Sony Science Program
  • 2010:
    Started a partnership with Save the Children Japan for disaster assistance
  • 2012:
    Launched a project for forest conservation in Sumatra in cooperation with the World Wide Fund for Nature (WWF)
  • 2018:
    Launched KANDO Experience Program
  • 2020:
    Established Sony Global Relief Fund for COVID-19
    Launched CurioStep with Sony
    Established Global Social Justice Fund

Looking to the Future

Sony strives to make the most of its products, content, technologies, strengths of employees, and stakeholder partnerships to help address global issues, including those targeted by the Sustainable Development Goals (SDGs) , and to meet various needs in local communities.

Activity Reports

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