Create new values
through the power of design.

Through the power of design,
we envision new paradigms, give meaning to ideas,
and engage globally ―
a process that resonates with a diversity of values,
bringing new standards into being.
As we continue to explore
the limitless possibilities of design,
we will work to create new value standards
with people across the globe.

What's New

Stories Waste Age: What can design do?

Exhibition in collaboration with Design Museum London

Stories Sony's Motion Logo

Capturing Sony's evolution in visual form

Sony Design Philosophy Noriaki Takagi

Sony Designers Share a Common Understanding that Transcends Words

Sony Design Philosophy Pop Zhang

“Create New Standards” Means Showing New Value to Future Generations

Stories Flow Machines

Making music like never before

Stories Airpeak

Creation in the air: Exploring new frontiers of expression

Philosophy

Sony’s Design Philosophy

Stories

Inside stories on design inspiration

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Apr 11, 2022

DESIGN VISION

Jan 20, 2022

Sci-Fi prototyping

Nov 26, 2021

Cinema Line : FX6 / FX3

Sep 30, 2021

Perspectives vol.12

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Interviews & Lectures

Learning from various experts

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May 31, 2022

James Bridle, Writer, Artist

Growing up in the 1980s James Bridle witnessed firsthand how new technologies, especially the Internet, became increasingly interconnected with the real world. His studies in this field began with this casual observation, but he soon hit upon some challenges—which are not always positive—lurking in the depths of this digital world. Is it actually possible to coexist with AI? And what would that entail?