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Sony's PurposeFill the world with emotion,through the power of creativity and technology.
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Create new values through the power of design.
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Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally ―a process that resonates with a diversity of values, bringing new standards into being.As we continue to explore the limitless possibilities of design,we will work to create new value standards with people across the globe.
Exhibition in collaboration with Design Museum London
Capturing Sony's evolution in visual form
Sony Designers Share a Common Understanding that Transcends Words
“Create New Standards” Means Showing New Value to Future Generations
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Growing up in the 1980s James Bridle witnessed firsthand how new technologies, especially the Internet, became increasingly interconnected with the real world. His studies in this field began with this casual observation, but he soon hit upon some challenges—which are not always positive—lurking in the depths of this digital world. Is it actually possible to coexist with AI? And what would that entail?
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