Create new values
through the power of design.
Through the power of design,
we envision new paradigms, give meaning to ideas,
and engage globally â
a process that resonates with a diversity of values,
bringing new standards into being.
As we continue to explore
the limitless possibilities of design,
we will work to create new value standards
with people across the globe.
Event STAYDREAM - a surreal reality
Collaboration by Sony and Stellar Works
Event NATURE RESONANCE
Exhibition at Design Shenzhen
Stories Creepy Nuts Special Live
Creativity comes from play
Helping gamers push the limits
Stories VISION-S 02
Racing into the unknown world of mobility
A sound experience like nothing else in the world, born from a bold idea
Inside stories on design inspirationView All
Interviews & Lectures
Learning from various expertsView All
CEO of Biome
DESIGN VISION is a design research project undertaken every year by the Creative Center. This article is related to one of the themes of 2022 "Super Natural" and is a reprint of an interview with Shogoro Fujiki CEO of Biome inc.
The history of Sony DesignView All