The Sony Design: MAKING MODERN exhibition was held in Kyoto from November 27 to 29, 2015. This page contains information about the exhibition
—which conveyed Sonyâs spirit of taking on challenges that it has maintained since its foundation, expressed as âdoing what has never been done beforeâ
—and a report on the talk featuring six Sony designers.
The Sony Design: MAKING MODERN exhibition took place in spring 2015 in Ginza, Tokyo and was then revamped for the autumn exhibition in Kyoto for three days only. The exhibition included 34 models from successive generations such as the ICB-650, a transceiver nicknamed âLittle Johnâ that was released in 1972; the Walkman® WM-2 that gave birth to today's "listen on the go" lifestyle; the latest products released this year including h.ear™ on and MESH™;
and prototypes in the Life Space UX series. The large number of visitors was mainly comprised of students;
they leisurely enjoyed the exhibition while referring to the display captions with commentary from the viewpoint of design.
Period: November 27 (Friday) – November 29 (Sunday), 2015
Location: Kyoto University of Art and Design Uryuyama Campus
Organizer: Sony Corporation
- The Role and Maturation of Sony Design
Yutaka Hasegawa (Creative Center Director)
- Robot Design Handed Down to Today
Kunihito Sawai (Designer)
- CMF Scenes Born from Art Direction
Tomoaki Takuma (Chief Art Director)
- Understanding Context and Creating New Context
Hirotaka Tako (Chief Art Director)
- Why Sony Created its Original Font
Hiroshige Fukuhara (Chief Art Director)
- The Role of Design in Business Incubation
Daisuke Ishii (Chief Art Director)
This next page contains information about the presentations by the six designers.