Key visual of Sony Design: MAKING MODERN Kyoto exhibition
Exhibition report and overview

Sony Design:
Kyoto exhibition

The Sony Design: MAKING MODERN exhibition was held in Kyoto from November 27 to 29, 2015. This page contains information about the exhibition
—which conveyed Sony’s spirit of taking on challenges that it has maintained since its foundation, expressed as “doing what has never been done before”
—and a report on the talk featuring six Sony designers.

The Sony Design: MAKING MODERN exhibition took place in spring 2015 in Ginza, Tokyo and was then revamped for the autumn exhibition in Kyoto for three days only. The exhibition included 34 models from successive generations such as the ICB-650, a transceiver nicknamed “Little John” that was released in 1972; the Walkman® WM-2 that gave birth to today's "listen on the go" lifestyle; the latest products released this year including h.ear™ on and MESH™;
and prototypes in the Life Space UX series. The large number of visitors was mainly comprised of students;
they leisurely enjoyed the exhibition while referring to the display captions with commentary from the viewpoint of design.

Photo of Sony Design: MAKING MODERN Kyoto exhibition
Photo of the visitors
Photo of the novelty posters
Photo of the TV showing Bold Typologies movie
Photo of the Walkman WM-2
Photo of Smart Bluetooth(R)speaker BSP60
Photo of My First Sony Series
Photo of the venue

Event overview

Period: November 27 (Friday) – November 29 (Sunday), 2015
Location: Kyoto University of Art and Design Uryuyama Campus
Organizer: Sony Corporation

Talk program

  1. The Role and Maturation of Sony Design   
    Yutaka Hasegawa (Creative Center Director)
  2. Robot Design Handed Down to Today   
    Kunihito Sawai (Designer)
  3. CMF Scenes Born from Art Direction   
    Tomoaki Takuma (Chief Art Director)
  4. Understanding Context and Creating New Context   
    Hirotaka Tako (Chief Art Director)
  5. Why Sony Created its Original Font   
    Hiroshige Fukuhara (Chief Art Director)
  6. The Role of Design in Business Incubation   
    Daisuke Ishii (Chief Art Director)

* This event has ended. Thank you to the many people who attended.

This next page contains information about the presentations by the six designers.