Sony Unveils New Innovations at IFA 2017 Including Latest Digital Imaging, Audio and Mobile Products
Sony Electronics - 08/31/2017
Tokyo, Japan - At the IFA consumer electronics show in Berlin, Germany, scheduled to begin from Friday, September 1, Sony Corporation is set to showcase an array of its latest products.
At the Sony press conference held on Thursday, August 31 (local time) in advance of IFA’s official opening, Shigeru Kumekawa, President of Sony Europe introduced the company’s newest digital imaging and audio products. “By continuing to deliver revolutionary products that resonate at a deep emotional level, Sony stands at the “last one inch” between our customers and the experiences they seek. We are achieving steady profit growth in our electronics business here in Europe by focusing on the high value-added market, and are well positioned for the remainder of 2017 and beyond,” Kumekawa said. Hideyuki Furumi, EVP, Global Sales & Marketing, Sony Mobile Communications Inc. then took the stage to introduce the latest products from the Xperia(TM) X smartphone series.
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