Certified Classics Celebrates Successful First Year with Launch of Direct to Consumer Store
Sony Music Entertainment - 08/11/2017
NEW YORK, Aug. 11, 2017 /PRNewswire/ -- Certified Classics, the urban catalog brand devoted to celebrating genre-defining hip-hop and R&B recordings of the last three decades, celebrates its first anniversary with the launch of an exciting new web store with exclusive product offerings for music collectors.
The store, launched today at https://Certified.lnk.to/store, will offer brand-new pressings of classic albums and hard-to-find material—including many color vinyl variants available nowhere else.
The first wave of web-exclusive vinyl releases are:
Super Cat, Don Dada – The Jamaican dancehall legend's 1992 breakthrough celebrates its 25th anniversary with a new pressing of the album featuring the original 13-song CD track list on vinyl for the first time (earlier LP pressings featured only 10 tracks).
Aaliyah, Age Ain't Nothing But a Number (Blue Vinyl) – Released in 1994, Aaliyah's breakthrough debut album, produced by R. Kelly, featured the Top 10 hits "Back & Forth" and "At Your Best (You Are Love)," a cover of The Isley Brothers' classic ballad.
Ghostface Killah, Ironman (Clear Vinyl) – Ghostface Killah's lyrical dexterity and RZA's captivating, Blaxploitation sample-heavy production made 1996's Ironman one of the most impactful solo efforts by a member of the Wu-Tang Clan. (Available Fall 2017)
Clipse, Lord Willin' (Opaque Red Vinyl) – Powered by the Neptunes-produced singles "Grindin'" and "When The Last Time," 2002's Lord Willin' introduced the world to the powerful hip-hop duo of Pusha T and Malice. (Available Fall 2017)
Nas, It Was Written (French Transparent Vinyl) – Following the breakthrough success of Illmatic, Nas' chart-topping sophomore album featured production by Trackmasters, Dr. Dre and DJ Premier. (Available Fall 2017)
In just a year's time, Certified has built a solid following with an emphasis on preserving the culture and keeping the flow of hip-hop, soul, funk and reggae alive, through high-quality physical and digital music products and engaging classic content via social media. Reaching millions of fans around the world every month, Certified's Facebook, Twitter and Instagram profiles boast an impressive 256,000 combined likes and followers, churning out a steady stream of playlists, photos, unique video content and trivia.
"Certified reminds us that true music defies time and space," Grammy Award-winning artist Wyclef Jean said of Certified's work. "The classics will always live through generations. Certified preserves the culture and makes sure that classic music is forever new."
In April, Certified issued its first three exclusive titles for the annual Record Store Day festivities at independent music retailers: a picture disc edition of DJ Muggs Presents…The Soul Assassins Chapter One; Giant Single: Profile Records Rap Anthology, Vol. 1 and the debut release of Big L's Devil's Son EP (From The Vaults). Certified has also mined the Sony Music vaults to curate digital EPs featuring rare and out-of-print original remixes by Aaliyah, TLC, Maxwell, DJ Jazzy Jeff and The Fresh Prince, Naughty By Nature, Sister Souljah and more.
Certified continues to expand its horizons, offering vinyl and apparel at a special pop-up shop during ESSENCE Festival 2017 this past June. Hip-hop icon Common and emerging R&B star Ro James surprised fans with special appearances at the pop-up shop. The pop-up shop will reappear at AFROPUNK FEST in Brooklyn, New York on August 26 and 27.
Certified also recently joined forces with Wyclef Jean to commemorate 20 years of The Carnival. On September 15, Certified will partner in the release of Carnival III: The Fall and Rise of a Refugee, the latest volume in Wyclef Jean's Carnival series, with an exclusive red vinyl variant of the album sold exclusively on Certified's web store.
About Certified Classics
Certified Classics is Legacy Recordings' home for the celebration of Sony Music's Hip-Hop and R&B catalog. With artists like The Fugees, Maxwell, Nas, A Tribe Quest, Xscape, Aaliyah and many more, Certified aims to pay homage to the legendary innovators of Hip-Hop and R&B by preserving, curating and reissuing repertoire from the 1980s through the early 2000s.
Launched in 2016, Certified creates opportunities to discuss, revisit, and renew interest in a genre that shaped an entire culture, making the leap from a grassroots form of expression to a mainstream juggernaut with staying power. Certified provides contemporary music fans access to rare and unreleased albums, singles, remixes, photos and video footage from iconic labels that have come through the Sony label system such as Jive, Loud, Ruffhouse, J Records, Arista, LaFace, So So Def, Profile, RCA Records, Epic, and Columbia—all in an effort to tell stories that help illustrate the impact R&B and Hip-Hop have made on music and the world.
SOURCE Legacy Recordings