Jeopardy! and AirPlay Partner on Live Mobile Game Play

Sony Pictures Television - 03/31/2008

Sony Pictures Television's hugely popular quiz show, Jeopardy!, and AirPlay, developer of multiplayer TV games, announced today that they have entered into an agreement to develop a multiplayer mobile game that will allow users to play along live with Jeopardy! contestants while the show airs.

"We're hoping to create communities of Jeopardy! fans, who can play along with the show -- and against each other -- anywhere," said executive producer Harry Friedman. "Once again, we are extending Jeopardy!'s amazing brand. AirPlay will help us create a terrific, seamless experience for players at home or on the go and want to test their knowledge against our television contestants, creating a new base of younger fans."

"AirPlay is creating a more active, live television viewing experience for Jeopardy! fans," said AirPlay Chairman and CEO Morgan Guenther. "Viewers want to be more engaged with their favorite shows and this partnership will do just that -- now everyone will be able to play Jeopardy! and win."

Jeopardy! is America's favorite quiz show and can be seen on more than 200 stations across the country. The show is produced by Sony Pictures Television and distributed domestically and internationally by CBS Television Distribution, a unit of CBS Corp.

Founded in 2005, AirPlay has become the leader in multi-player TV games. By joining 200 million mobile devices with 110 million U.S. television households, AirPlay enables enthusiasts to actively participate in their favorite programming through real-time competition and community. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures. For more information or to experience PlayTV on AirPlay, log on to AirPlay.com or contact AirPlay@RLMpr.com.

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SOURCE: Sony Pictures Television

CONTACT: Paula Askanas, of Sony Pictures Television, +1-310-244-3790,
paula_askanas@spe.sony.com; or Kendra Peavy of RLM Public Relations,
+1-212-741-5106, ext. 226, AirPlay@RLMpr.com, for AirPlay

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