“Boundless by Sony” kicked off on January 7, 2020, at the Consumer Electronics Show (CES) in Las Vegas. The launch event, “Creators' Night at CES,” included a panel discussion with Glenn Gainor, Head of Physical Production at Sony Pictures Screen Gems, Sony  Pictures Motion Picture Group; Mike Larson, Sound Engineer for Sony Music artist Pharrell Williams; and Cory Barlog, Writer / Director at Sony Interactive Entertainment. The talk focused on what the future of entertainment will look like as technological innovations continue to push the boundaries of creativity in music, film, and gaming.