Lost In Music

Immersive Experiences, Live Performances, Weekly Online Show.

Sony’s Lost In Music is showcasing the very best of Sony technology and Sony Music talent via a pop-up location designed to host unique immersive experiences, exclusive performances and a weekly interview show.



Audio Experiences

Powered by cutting-edge Sony technology, this audio-visual experience invites you to create a personalized ‘MeMix’ music track based on your unique personal rhythm and your interactions with our immersive, walkthrough set.

And don’t miss the chance to experience 360 Reality Audio, which will make listeners feel as they are immersed in sound from all directions.

Sony’s Lost in Music is free and open to all, so be sure to make it down to 201 Mulberry St, NYC. We are open Thursday-Sunday from 12pm until 10pm.


Live Performances

Events Calendar

H.E.R. Live Performance

  • February 14, 2019
  • 6:30pm to 9:00pm EST

Join us for the finale of Sony's Lost In Music with an exclusive performance from award-winning artist H.E.R. at Sony Hall in New York City. Within an incredible year and a half, the enigmatic singer/songwriter released two remarkable EPs, made her first U.S. TV debut, and sold out her first ever U.S. & international tour in seconds. The R&B sensation will take over Sony Hall on February 14, so don't miss it!


Becky G Live Performance

  • February 06, 2019
  • 6:30pm to 9:00pm EST

Singer, songwriter, and actress Becky G will be the first of two huge headliners to bring Sony's Lost In Music experience to a close at New York City’s Sony Hall this February. Enjoy effortless transitions from hardcore rap to a hooky pop chorus as Becky G takes the stage. The rising star has worked alongside artists like Cody Simpson and Ke$ha before breaking out with a solo career. We can't wait to welcome her on February 6.


CNCO Live Performance

  • January 30, 2019
  • 6:30pm to 9:00pm EST

Currently on the U.S. leg of their world tour, Grammy-nominated, Latin American boy band CNCO are next in line to make their debut at Sony’s Lost In Music on January 30. The five boys have been making waves in the world of Latin Pop after the release of their first chart topping single “Tan Fácil” in 2015. Since then, the band has gone from strength to strength, winning awards such as the Latin American Music Awards, Premios Juventud, Premios Tu Mundo, Latin Billboard Awards, Kids Choice Award, Teen Choice Award, iHeartRadio Music Award, and more.


Luna Haruna Live Performance

  • January 23, 2019
  • 6:30pm to 9:00pm EST

With several popular anime theme songs such as “Sword Art Online," the “Monogatari” series, and “Saekano: How to Raise a Boring Girlfriend” in her repertoire, Luna Haruna has become a fully fledged Anisong artiste. With numerous performing offers from around the world, her popularity has gone beyond Japan, with her visual style and grounded vocals captivating many. She has also recently started performing as a voice actress. Luna will take over Sony's Lost In Music venue for an intimate event on January 23 from 6:30pm.


MØ Live Performance

  • January 16, 2019
  • 6:30pm to 8:30pm EST

On January 16, the multi-talented, award-winning singer, songwriter and producer MØ will be taking over Sony's Lost In Music Pop-Up Space for one night only. MØ has collaborated with a host of artists since her career kicked off in 2012, including Justin Bieber, Iggy Azalea, Major Lazer and DJ Snake.


lovelytheband Live Perfomance

  • January 09, 2019
  • 6:30pm to 9:00pm EST

American indie-pop band lovelytheband make their Lost in Music debut on January 9 after their multi-format rock hit single “Broken” quickly earned legendary status in 2018 as the most played song on Alternative radio. With over one billion listeners, the track reached Top 10 on Billboard's Radio Songs chart, first Top 40 on the Hot 100, and it was one of four songs in 2018 that managed to chart in both the Alternative Songs chart and the Top 10 of the Radio Songs chart, making 2019 one to watch for lovelytheband.


Tove Styrke Live Performance

  • December 19, 2018
  • 6:30pm to 8:30pm EST

Swedish pop starlet Tove Styrke comes to Lost in Music after the release of her highly acclaimed third studio album, Sway. Having supported both Lorde and Katy Perry on their international tours, Tove is on track to take her place alongside them as one of the biggest names in pop.


Jake Miller Live Performance

  • December 11, 2018
  • 6:30pm to 8:30pm EST

On December 11, Sony’s Lost In Music will be hosting rapper, singer, and songwriter Jake Miller. His self-made videos took YouTube by storm and led to his first live gig, opening for Snoop Dogg. Jake Miller’s third studio album, Silver Lining, was released earlier this year.


Snakehips Live Performance

  • December 04, 2018
  • 7:00PM to 9:00PM EST

Snakehips are taking over Sony's Lost In Music pop-up space for an exclusive event. London producers and DJs Oliver Lee and James Carter, currently have over half a billion Spotify streams and will bring their fusion of rap and EDM to Sony's intimate venue.  Check Sony’s Twitter account for information on how to RSVP for the free event.


Zara Larsson Live Performance

  • November 27, 2018
  • 7:00PM to 9:00PM EST

Get up close and personal with platinum-selling Swedish singer/songwriter Zara Larsson for an exclusive, intimate night at Sony's Lost in Music pop-up space.On November 27 at 201 Mulberry Street, Zara will be the third artist to take over Sony's stunning Lost in Music venue. Check Sony’s Twitter account for information on how to RSVP for the free event.

Lauren Jauregui Live Performance

  • November 20, 2018
  • 7:00PM to 9:00PM EST

Just 22 years old and already in the next chapter of her hugely successful career. She blew everyone away with her recent debut, ‘Expectations’ and now she’s taking over 201 Mulberry St, NYC. Join us for an intimate performance in Sony’s Lost In Music pop-up space on November 20 from 7PM. Follow Sony on Twitter for ticket information. Selected tracks from this event as well as an interview with Lauren will feature in Friday’s Lost In Music show.


  • November 14, 2018
  • 7:00PM to 10:00PM EST

One of the founding members of A$AP Mob along with A$AP Rocky, a friend from high school, Ferg has come a long way since his 2013 debut album, "Trap Lord." A$AP Ferg has gone on to collaborate with artists as diverse as Future, Schoolboy Q, and Ariana Grande. Follow Sony on Twitter for ticket availability.

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Free and Open to All

Sony’s Lost in Music pop-up is based at 201 Mulberry St, NYC. Located just north of Kenmare Street, about a 1 minute walk from Spring Street subway station. 

Find us on a map

201 Mulberry Street

New York, NY 10012

Thursday - Sunday

12PM - 10PM