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Lost In Music

Lost In Music

A weekly tech & music show. Fridays on YouTube. Direct from our NYC pop-up space.


Catch our weekly show featuring exclusive live performances, direct from our New York pop-up space.

Sony is taking over 201 Mulberry Street in New York City, and turning it into an immersive tech and music pop-up space. Get ready for weekly live gigs from top Sony Music artists. If you can’t be there in person, catch the Lost in Music show every Friday right here or on Sony's YouTube channel for a feast of music performances, celebrity interviews, and the latest tech and music news.  

During the day, Sony invites you to the most ambitious music experience so far. Step inside a music track created from your movement, your interactions, and even your heartbeat. To say too much would ruin the surprise, but this is one immersive experience not to miss.


Audio Experiences

Powered by cutting-edge Sony technology, this audio-visual experience invites you to create a personalized ‘MeMix’ music track based on your unique personal rhythm and your interactions with our immersive, walkthrough set.

And don’t miss the chance to experience the latest multi-dimensional audio  technology, where you will be enveloped by hyper-realistic spatial sound.

Sony’s Lost in Music is free and open to all, so be sure to make it down to 201 Mulberry St, NYC. We are open Thursday-Sunday from 12pm until 10pm.


Weekly Online Show

Lost In Music Online Show

Watch here, every Friday.

Join Kim and Wilbert every Friday as they bring you live performances, exclusive artist interviews and tech chat from Sony's NYC pop-up space. Check below to watch artists such as A$AP Ferg, Lauren Jauregui and Zara Larsson.


Live Performances

Events Calendar

Tove Styrke Live Performance

  • December 19, 2018
  • 6:30pm to 8:30pm EST

Swedish pop starlet Tove Styrke comes to Lost in Music after the release of her highly acclaimed third studio album, Sway. Having supported both Lorde and Katy Perry on their international tours, Tove is on track to take her place alongside them as one of the biggest names in pop.

Jake Miller Live Performance

  • December 11, 2018
  • 6:30pm to 8:30pm EST

On December 11, Sony’s Lost In Music will be hosting rapper, singer, and songwriter Jake Miller. His self-made videos took YouTube by storm and led to his first live gig, opening for Snoop Dogg. Jake Miller’s third studio album, Silver Lining, was released earlier this year.

Snakehips Live Performance

  • December 04, 2018
  • 7:00PM to 9:00PM EST

Snakehips are taking over Sony's Lost In Music pop-up space for an exclusive event. London producers and DJs Oliver Lee and James Carter, currently have over half a billion Spotify streams and will bring their fusion of rap and EDM to Sony's intimate venue.  Check Sony’s Twitter account for information on how to RSVP for the free event.

Zara Larsson Live Performance

  • November 27, 2018
  • 7:00PM to 9:00PM EST

Get up close and personal with platinum-selling Swedish singer/songwriter Zara Larsson for an exclusive, intimate night at Sony's Lost in Music pop-up space.On November 27 at 201 Mulberry Street, Zara will be the third artist to take over Sony's stunning Lost in Music venue. Check Sony’s Twitter account for information on how to RSVP for the free event.

Lauren Jauregui Live Performance

  • November 20, 2018
  • 7:00PM to 9:00PM EST

Just 22 years old and already in the next chapter of her hugely successful career. She blew everyone away with her recent debut, ‘Expectations’ and now she’s taking over 201 Mulberry St, NYC. Join us for an intimate performance in Sony’s Lost In Music pop-up space on November 20 from 7PM. Follow Sony on Twitter for ticket information. Selected tracks from this event as well as an interview with Lauren will feature in Friday’s Lost In Music show.


  • November 14, 2018
  • 7:00PM to 10:00PM EST

One of the founding members of A$AP Mob along with A$AP Rocky, a friend from high school, Ferg has come a long way since his 2013 debut album, "Trap Lord." A$AP Ferg has gone on to collaborate with artists as diverse as Future, Schoolboy Q, and Ariana Grande. Follow Sony on Twitter for ticket availability.

Stay In the Know About Sony's Lost In Music

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Free and Open to All

Sony’s Lost in Music pop-up is based at 201 Mulberry St, NYC. Located just north of Kenmare Street, about a 1 minute walk from Spring Street subway station. 

Find us on a map

201 Mulberry Street

New York, NY 10012

Thursday - Sunday

12PM - 10PM