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TV Buying Simplified 

Revolutionize your TV viewing experience with Sony.

What is 4K?

Basically, the more pixels you have, the clearer and sharper the image you see. Today's 4K TVs almost all have a horizontal resolution of 3,840 pixels and a vertical resolution of 2,160 pixels. A single line of pixels across the screen is 3,840 pixels long, and a line of pixels down the screen is 2,160 pixels long. That's nearly four times as many pixels as most current “2K/ 1080p” HDTVs with 1920 x 1080 resolution.

4K
4K
4K PROCESSOR X1™
Conventional
CONVENTIONAL

Not just 4K, this is Sony 4K.

With Sony 4K, it’s more than just extra pixels. Everything you watch is sharpened and refined with the latest detail enhancement and noise reduction technology for amazingly realistic pictures.

More power, more performance

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4K HDR Processor X1™ Extreme (New)

Features included:

Object-based HDR remaster
Super Bit Mapping™ 4K HDR
Dual database processing
Dynamic Contrast Enhancer
Precision color mapping

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4K HDR Processor X1™ (New)

 Features included:

Object-based HDR remaster
Super Bit Mapping™ 4K HDR
Dynamic Contrast Enhancer

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4K Processor X1™

Features included:

Dynamic Contrast Enhancer
Precision color mapping

What is HDR?

One of the most important factors in how a TV looks is contrast ratio—or how bright and dark the TV can get. HDR is the new standard of picture quality that expands the range of both contrast and color significantly. Bright parts of the image can get much brighter, so the image seems to have more "depth." Colors get expanded to show more brilliant blues, vibrant greens, vivid reds and everything in between. The result is a much more realistic, natural image than what’s possible with today’s HDTVs.

SONY 4K HDR
STANDARD DYNAMIC RANGE
STANDARD DYNAMIC RANGE
SONY 4K HDR

The secret behind Sony 4K HDR

Sony 4K HDR TVs reproduce a wider range of brightness, which more closely reflects the real world than most other TVs. We also improve the picture even further, using technologies like 4K X-Reality PRO™, X-tended Dynamic Range™ PRO and TRILUMINOS Display™ to reveal previously unavailable levels of realism—making you really feel like you’re a part of whatever you’re watching.

What is contrast?

Contrast is the ration between the brightest white and the darkest black that a TV can produce. Typically, the larger the contrast ratio, the deeper the blacks—which makes a big difference in overall picture quality. It’s most noticeable when watching dark scenes in movies and TV shows. You’ll also see “dynamic contrast” as a feature on many of today’s LED TVs. This involves an automatic adjustment of the dimming of the display to make dark areas darker and light areas brighter. 

Capturing the full range of dark and light

X-tended Dynamic Range™ PRO

By precisely balancing the light output across the screen, dimming some areas, and boosting others, X-tended Dynamic Range PRO™ reveals a brightness range from three times to ten times that of conventional LED, and it enhances any source to near-HDR quality with a wider range of brightness.

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X-TENDED DYNAMIC RANGE PRO
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CONVENTIONAL TV
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Peak performance

How X-tended Dynamic Range PRO™ works

With extraordinary precision in backlight control, X-tended Dynamic Range PRO makes darker areas darker and brighter scenes brighter, revitalizing every scene with the widest range of brightness possible.

Superior technology, incredible contrast

With a choice of backlight technology and the magic of X-tended Dynamic Range™ PRO, our televisions fill every scene with extraordinary contrast for true-to-life viewing.

What is Wide Color Gamut?

Imagine painting a picture with only a handful of colors. It can still be a beautiful picture, but it’s most likely going to be missing the natural shades and hues that really make things come to life. That’s what you get with Standard Color on most HDTVs. Along with the power of HDR, Wide Color Gamut helps bring even more colors to the table—colors that were previously impossible to reproduce on a TV. With wide color gamut, you’re not just seeing one shade of red, green or blue, but many shades of each. The result? A more vibrant, lifelike picture.

Sony TRILUMINOS™ Display - a picture painted with extra colors

Sony’s TRILUMINOS™ Display technology enriches your viewing experience with a wider palette of colors and more natural shades and hues. 

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WITH A TRILUMINOS DISPLAY
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WITHOUT A TRILUMINOS DISPLAY
More Color

More Color

The more colors you have to draw an image, the more vibrant and lifelike it becomes. A TRILUMINOS™ Display works in the same way, using a wider color spectrum than a conventional LED display.

Optimized colors, perfectly controlled

Precision Color Mapping goes beyond conventional color enhancement, optimizing colors individually in real time. It drives the maximum performance of the display and controls the representation of every color perfectly, for satisfyingly rich and natural results.

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Real-world colors

Closer than ever to real-world colors

A TRILUMINOS™ Display excels at reproducing reds, greens, and blues — colors that are notoriously difficult for TVs to display accurately. It also displays skin tones beautifully, thanks to its extensive color palette and precise gradation.

What is OLED?

OLED stands for Organic Light Emitting Diode. Each tiny OLED pixel is made of a material that glows depending on how much power is sent to it. This eliminates the need for backlighting or backlight dimming because the pixels themselves emit light. More power, more light. No power, no light. This is key to an OLED display’s near-infinite contrast ratio with absolute blacks, extremely bright whites and everything in between on a per-pixel level. The result is picture quality like you’ve never seen before.

Get closer to reality with Sony BRAVIA OLED

With over 8 million self-illuminating, individually controlled OLED pixels, you’ll see real black, incredible contrast, and lifelike color. It’s an enthralling experience like no other.

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Precise contrast, absolute blacks

Our OLED pixels work individually and can be turned off completely to deliver absolute black. This level of supreme contrast reveals detail, depth, textures, and colors for a view that’s stunningly real. 

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OLED
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CONVENTIONAL

More vibrant colors with true black

We see colors differently depending on what’s around them. Only when surrounded by true black do colors seem really vibrant. 

Millions of OLEDs, individually controlled

Sony BRAVIA OLED has over 8 million self-illuminating OLED pixels that can be individually activated to reproduce truly lifelike pictures. Because each pixel lights up independently, you'll see more accurate detail, color, and shades in every scene. 

No blur, just perfectly clear scenes

Even in fast-moving scenes, there’s no blur—you’ll see everything in perfect clarity. Each pixel can go from off to bright in a fraction of a second. 

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OLED
Conventional
  • OLED
  • Conventional

A brilliant view at any angle

See pictures that are bright and clear from any angle. Bring all the family together to enjoy the screen and they'll all have a great view of the action. 

What is Full-Array LED?

Backlight Master Drive is our most advanced form of of Full-Array.  As we are able to individually control each LED within the array for maximum performance that no other TV technology can match.

Backlight Master Drive

Everything comes to light with Sony Backlight Master Drive

See stars in the sky at night in new detail. The Backlight Master Drive™ delivers deeper black and brighter lights. Previously hidden details come to life, making scenes more real than ever before.

Unrivalled contrast — deeper black, brighter lights.

The Backlight Master Drive™ can display an unprecedented dynamic range with incredibly deep black and dazzling lights, powered by the 4K HDR Processor X1™ Extreme. This backlight system has an ultra-dense LED structure, a unique local dimming algorithm and optical design.1

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BACKLIGHT MASTER DRIVE
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BACKLIGHT CONTROL

Discrete LED control

Absolute control, total artistry.

To get the best out of the Backlight Master Drive™, a new, innovative algorithm controls the ultra-dense LED structure. Each LED is discretely controlled, creating a spectacularly accurate picture.1

Light where it's needed. Calibrated beam LED design.

The Backlight Master Drive™ has a unique design that gathers LED lights in one spot, reducing light diffusion and the flare effect that can be seen on other full-array LED TVs. It ensures that each LED emits a straight beam for a clear picture that displays vivid lights and dark blacks.

Conventional design

Conventional design

Calibrated beam LED design

Calibrated beam LED design

What is Edge Lit LED?

Edge Lit LED is the dominant backlighting technology found on televisions today and is defined by LEDs located on the edge of the display that illuminate the pixels. However, because of this location, local dimming of the LEDs isn’t really possible and dynamic contrast is typically less.  At the same time, edge-lit LED displays can be much thinner than those with either a full LED panel or traditional fluorescent (non-LED) backlight. Our Slim Backlight Drive + technology is an evolution for edge-lit LED displays, delivering outstanding contrast in a slim design.  

LIGHTING UP THE SCREEN WITH THE EXTRAORDINARY BRIGHTNESS OF SLIM BACKLIGHT DRIVE+

FEEL THE SUNLIGHT BURSTING THROUGH THE TREES. OUR SLIM BACKLIGHT DRIVE+ DIRECTS  LIGHT WHERE IT'S NEEDED, FILLING SCENES WITH EXTRA BRIGHTNESS AND DEEP CONTRAST.2

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Amazingly bright, incredibly slim

Our innovative Slim Backlight Drive+2 cleverly guides light to where it's needed  most on screen. It provides exceptional brightness and deeper blacks than aconventional full-array LED TV in an ultra-slim design.

How the Slim Backlight Drive+ works

The dual layer edge backlighting structure directs light where it's needed

The Slim Backlight Drive+ has two layers of light guide plates, allowing precise local dimming control and improving quality over a full-array LED backlight.3 Ourunique quad-edge LED structure and X-tended Dynamic Range™ PRObacklighting algorithm brings superior brightness and beautiful contrast from anincredibly slim form.

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Conventional edge LED

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Conventional full-array LED

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Slim Backlight Drive