Introducing FE 16-35mm F2.8 GM II | Sony | α Lens

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Caption “The world’s smallest, lightest* F2.8 wide-angle zoom (footnote: As of the August 2023 product announcement. Compared to the full-frame F2.8 16-35 mm zoom lenses that support autofocus. Sony survey) over FX3, F2.8 shot of female model standing in narrow alleyway between colourful walls, camera moves from arial shot to following model through the alley; cut to wide-angle FX3, F2.8 shot of female model posing in dappled light on narrow staircase; cut to photographer taking a photo of the model with model’s shoulder in bokeh foreground; 16mm Alpha 7R V, F2.8, 1/160 s, ISO 200 shot of female model sat on stone staircase in narrow alleyway leading to a door; 24mm, Alpha 7R V, F2.8, 1/400 s, ISO 100 shot of female mode posing by a yellow wall; 35mm, Alpha 7R V, F2.8, 1/250 s, ISO 100 portrait shot of female model looking to right with colourful seaside town in bokeh background; Alpha 7R V, F8, 1/30 s, ISO 100 landscape shot of colourful buildings atop cliffs by the sea; Alpha 7R V, F8, 1/320 s, ISO 100 landscape shot of figure standing on a rock overlooking a bay with the horizon in far distance and dramatic cloudscape; Alpha 1, F2.8, 1/5000 s, ISO 400 landscape shot of waves breaking on shoreline with dark clouds illuminated by sun

Caption “FE 16-35mm F2.8 GM II” over image of the G Master II lens

Caption “Breathtaking G Master resolution”

Alpha 7R V, F8, 1/160 s, ISO 100 upwards shot of glass dome ceiling; angle of view zooms in on right corner of photograph displaying ceiling fresco painting with caption “Spectacular resolution from corner to corner”; Alpha 7R V, F8, 1/1000 s, ISO 100 landscape shot of jagged mountains framed by grasslands in foreground; Alpha 7R V, F8, 0.8 s, ISO 100 shot of ornate palatial room with chandeliers and decorative chair in the centre

Cross-section illustration of G Master II lens internal parts (Extreme aspherical lens (XA lens); Aspherical lens; ED (extra-low dispersion) aspherical lens; Super ED glass; ED (extra-low dispersion) glass) with caption “The advanced optical design including XA elements”

Caption “Extraordinary resolution and bokeh” over FX3, F2.8 shot of female model with colourful buildings in bokeh background; FX3, F2.8 portrait shot of the same model with pink flowers in bokeh background

 

Caption “Revealing close-up performance” over shot of hands holding a camera with a G Master II lens and pointing it at loaves of fruit bread; caption “0.22m (0.73ft) close focus at all zoom ranges” over Alpha 7R V, F2.8, 1/30 s, ISO 100 close-up shot of fruit bread, then over Alpha 7R V, F2.8, 1/320 s, ISO 400 close-up shot of yellow flowers against the sky

Caption “Nano AR Coating II minimises flare and ghosting” over Alpha 7R V, F8, 1/250 s, ISO 100 landscape shot of cliffs silhouetted against the sky as the sun rises above them, then over FX3, F2.8 upward backlit shot of female model sitting in a garden, trees in bokeh background 

Caption “Smooth, precise, and fast AF” over G Master II lens attached to Sony FX6; then caption “Compact, powerful 4 XD linear motors for enhanced responsive AF” as lens transforms into cross-section illustration displaying motors

Caption “Stable AF up to 4K 120 fps movie shooting” over FX6, F2.8 shot of backlit female model looking down at camera as she stands up, with camera tracking her eyes and face

Caption “Smooth, quiet AF for movies” over FX3, F2.8 shot of female model in dappled light moving towards camera as it tracks her eye and maintains focus

Caption “Advanced features for movie creators” over female videographer picking up a Sony Alpha with G Master II lens mounted on a gimbal; cut to FX3, F2.8 shot of female model walking briskly through a narrow alley

Caption “Ideal balance with minimal extension” over a Sony Alpha with G Master II lens attached as a hand adjust the lens; cut to FX3, F2.8 shot of female model posing among greenery; cut to caption “Minimised focus breathing” over FX3, F2.8 portrait shot of female model as focus shifts from colourful houses in background to her face in foreground

Caption “The world’s smallest and lightest* in its class, and portable (footnote: As of August 2023 product announcement. Compared to full-frame F2.8 16-35 mm Zoom lenses that support autofocus. Sony tests.” over photographer’s hands holding a Sony Alpha with G Master II lens attached; cut to female photographer taking photographs in an urban environment

FE 16-35mm F2.8 GM lens and FE 16-35mm F2.8 GM II lens side-by-side with Caption “80%* Weight (footnote: Approx.); cut to female photographer climbing steps past buildings as she shoots upwards with caption “Approx. 547 f (19.3 oz); cut to photographer lifting the camera above her head to shoot something in the distance; cut to close-up shot of photographer and model walking side-by-side, photographer looking at the camera display screen and smiling

 

Caption “Professional control and reliability”, then Sony Alpha with G Master II lens mounted on tripod appears; cut to caption “Aperture ring with click ON/OFF switch for smooth control” over close-up shot as finger presses button; then shot of finger adjusting the switch; then shot of finger adjusting aperture ring

Caption “Two customisable focus hold buttons for easy access and control” over hands holding Sony camera with G Master II lenses attached, hands rotate the camera from horizontal to vertical while fingers remain in the same place on the button and dials

Caption “Dust and moisture resistant design* (footnote: Not guaranteed to be 100% dust and moisture proof.” over hands holding a water-splashed Sony Alpha camera with G Master II lens attached low over running water; cut to cross-section illustration of lens with dust and moisture resistant bands highlighted in red

Cut to rapid FX3, F2.8 shot following model walking briskly through alleyways; cut to model running and turning along coastal path; then model facing camera in narrow alley with colourful buildings both sides; then landscape shot of jagged mountains framed by grasslands in foreground; cut to Alpha 7R V, F8, 1/800 s, ISO 200 shot of waterfall; then Alpha 7R V, F11, 1/60 s, ISO 100 shot of glass dome roof; Alpha 7R V, F2.8, 1/13 s, ISO 100 close-up shot of ornately carved arm of a chair; Alpha 7R V, F8, 1/80 s, ISO 100 of colourful houses atop cliffs; over FX3, F2.8 shot of female model sitting with colourful, clifftop houses in background

Caption “FE 16-35mm F2.8 GM II” over image of the lens

Sony logo 

Caption “The world’s smallest and lightest* F2.8 wide-angle zoom (footnote: As of August 2023 product announcement. Compared to the full-frame F2.8 16-35 mm Zoom lenses that support autofocus. Sony survey.” over FX3, F2.8 shot of female model standing in narrow alleyway between colourful walls, camera moves from arial shot to following model through the alley; cut to wide-angle FX3, F2.8 shot of female model posing in dappled light on narrow staircase; cut to photographer taking a photo of the model with model’s shoulder in bokeh foreground; 16mm Alpha 7R V, F2.8, 1/160 s, ISO 200 shot of female model sat on stone staircase in narrow alleyway leading to a door; 24mm, Alpha 7R V, F2.8, 1/400 s, ISO 100 shot of female mode posing by a yellow wall; 35mm, Alpha 7R V, F2.8, 1/250 s, ISO 100 portrait shot of female model looking to right with colourful seaside town in bokeh background; Alpha 7R V, F8, 1/30 s, ISO 100 landscape shot of colourful buildings atop cliffs by the sea; Alpha 7R V, F8, 1/320 s, ISO 100 landscape shot of figure standing on a rock overlooking a bay with the horizon in far distance and dramatic cloudscape