Alpha logo
Caption “Compact, high-performance constant F2.8 standard zoom” over photographer’s hands adjusting lens
α7C II, F2.8, 1/160 s, ISO 800 portrait shot of model looking to the camera, right hand resting on her cheek
Portrait shot of photographer holding an α7C II and looking through viewfinder to take a photo
α7C II, F2.8, 1/320 s, ISO 400 portrait shot of model looking to upper-right with blue sheet behind her
α7C II, F2.8, 1/200 s, ISO 400 portrait shot of model looking to camera with blue sheet behind her
Shot of photographer’s arm carrying camera as he walks past colourful tables and signs in bokeh background
Close-up shot of photographer adjusting zoom lens as he looks through viewfinder to take a shot
α7C II, F2.8, 1/1250 s, ISO 100 shot of man looking to left holding a wooden pole with colourful barges in bokeh background
α7C II, F2.8, 1/640 s, ISO 80 close-up shot of hands holding colourful cobs of corn with deep bokeh background
α7C II, F2.8, 1/125 s, ISO 800 shot of man holding a violin as if giving an outdoor performance, with near objects in deep bokeh foreground
Caption “FE 24-50mm F2.8 G” over image of the lens
Caption “Excellent resolution and stunning bokeh” over close-up shot of photographer raising camera to his face to take a shot
Caption “Outstanding G LensTM resolution with smooth bokeh” over α7CR, F2.8, 1/500 s, ISO 100 portrait shot of bearded man looking to the right with a street in deep bokeh background; image zooms in on man’s eyes with caption “Sharp and detailed in focus areas
Caption “24-50 mm constant F2.8” over close-up shot of camera being held to take a shot; cut to shot of same photographer looking through viewfinder to take a shot
Sequence of sample shots demonstrating 24-50 mm constant F2.8: 50 mm, α7C II, F2.8, 1/800 s, ISO 200 portrait shot of woman in brimmed hat looking to the right; 35mm, α7C II, F2.8, 1/160 s, ISO 800 portrait shot of man in hat looking to the left with baskets in bokeh background; 24 mm, α7C II, F2.8, 1/1250 s, ISO 100 wide shot of man steering colourful barge with a pole with other colourful barges around him
Caption “F2.8 maximum aperture for noiseless in dark situations” over portrait shot of photographer raising camera to his face to take a shot
α7C II, F2.8, 1/25 s, ISO 400 shot of shopkeeper at a market stall laden with ponchos, other clothing items and dreamcatchers at night
Caption “Flare and ghosting are subdued” over α7CR, F8, 1/640 s, ISO 100 upwards shot of blue and white flags hung in concentric rings, framed against the sky
Caption “Impressive close-up performance” over shot of hands holding a camera with lens attached preparing to take a photo of colourful corncob
α7CR, F2.8, 1/800 s, ISO 100 macro shot of colourful corn cob with caption “Minimum focus distance, Wide: 0.18 m (0.59 ft), Tele: 0.29 m (0.96 ft) (footnote: MF Mode. AF Mode: Minimum focus distance, Wide 0.19 m (0.63 ft), Tele 0.30 m (0.99 ft.)”
Caption “Compact, lightweight F2.8 zoom that is ready to go anywhere”
Shot of lens on a table as a photographer walks up to it and picks it up as if heading out shoot
Caption “Approx. 440 g (15.6 oz.)” over shot of photographer with camera with the lens attached walking down a yellow staircase
Caption “74.8 mm in diameter by 92.3 mm in length (3 x 3-3/4 inches)” over photographer carrying camera with lens attached in one hand as he walks through a street with passersby in bokeh background
Caption “Compact for diverse positions” over hands holding camera with vari-angle monitor folded out; cut to different person’s hands holding camera close to the pavement to take a low-angle shot with vari-angle monitor folded out and angled upwards for ease of view
α7CR, F8, 1/160 s, ISO 400 shot of colourful cobs of corn from above
α7C II, F5.6, 1/800 s, ISO 100 low angle shot of three woman standing in a street next to a blue and yellow building with the street continuing into the distance behind them
Caption “Fast, precise, quiet AF” over close-up shot of hands holding camera to shoot
Caption “Two specially optimised linear motors for cast, accurate AF” over illustration of lens with motors indicated
Shot of female model walking on a bridge as camera tracks her right eye; cut to α7C II, F2.8, 1/800 s, ISO 1000 still portrait shot of model with bridge and buildings in deep bokeh background
Caption “Excellent tracking performance in high-performance bodies” as continuous burst shots fan out across screen, capturing multiple poses of female model; α7C II, F2.8, 1/1000 s, ISO 250 shot of female model fills the screen with buildings and mountains in bokeh background
Caption “Constant F2.8 in a mobile zoom is great for movies”, then over videographer holding gimbal and moving as he shoots
Caption “Precise, quiet and stable focus up to 4K 120p shooting (footnote: Depending on the camera settings used.)” over FX3, F2.8 shot of female model with bookshelves and windows behind her, camera tracks her eye continuously as it approaches her
Caption “Supports in-body Active Mode image stabilisation” over videographer holding camera in front of him, shooting video; cut to FX3, F2.8 shot of female model walking between shelves loaded with kegs of beer; caption “Supports in-body breathing compensation (Footnote: angle of view and image quality may change slightly when this function is [ON]. Effective compensation may not be achieved in all situations.)” over FX3, F2.8 shot of hanging light bulbs and glass bottles with female model in deep bokeh background, then focus shifts to her
Caption “Comprehensive control in a compact lens”
Shot of hands holding camera with lens attached while pressing buttons to adjust settings; shot zooms in with caption “Focus, zoom and aperture rings” as hands adjust the lens; shot zooms in to close-up of finger pressing focus hold button with caption “Customisable focus hold button”; shot zooms in further with caption “AF/MF switch” as finger adjust the switch
Caption “Dust and moisture resistant design (footnote: Not guaranteed to be 100% dust or moisture proof.)” over videographer squatting down by a lake holding the camera just above the water as he takes low-angle shots; cut to close-up of his hands with animation overlaid on lens demonstrating dust and moisture resistant design
Caption “The perfect standard zoom for every work of art” over photographer walking past terracotta wall, cut to close-up shot of photographer looking through viewfinder and taking a shot
α7C II, F5.6, 1/500 s, ISO 100 shot of man on barge holding steering pole with other colourful barges in background
α7CR, F2.8, 1/8 s, ISO 100 downward close-up shot of slices of lime on top of a glass with very shallow depth of field
α7C II, F2.8, 1/160 s, ISO 320 upward shot of glass bottles and lightbulbs hanging from the ceiling
α7C II, F2.8, 1/400 s, ISO 100 portrait shot of female model looking to the left with buildings and mountains in bokeh background
α7C II, F8, 1/320 s, ISO 200 shot of yellow wall with potted tree casting a shadow
α7CR, F2.8, 1/500 s, ISO 100 portrait shot of man holding brimmed hat to his chest
α7C II, F2.8, 1/800 s, ISO 500 shot of female model in pale yellow dress standing between wooden panelled walls
α7C II, F2.8, 1/1250 s, ISO 100 downward shot of baskets of multicoloured cobs of corn
FX3, F2.8 portrait shot of female model turning her head to look to camera with bookshelves in bokeh background
Caption FE 24-50mm F2.8 G over image of lens
Sony logo
Caption “Compact, high-performance constant F2.8 standard zoom” over photographer’s hands adjusting lens
α7C II, F2.8, 1/160 s, ISO 800 portrait shot of model looking to the camera, right hand resting on her cheek
Portrait shot of photographer holding an α7C II and looking through viewfinder to take a photo
α7C II, F2.8, 1/320 s, ISO 400 portrait shot of model looking to upper-right with blur sheet behind her
α7C II, F2.8, 1/200 s, ISO 400 portrait shot of model looking to camera with blue sheet behind her
Shot of photographer’s arm carrying camera as he walks past colourful tables and signs in bokeh background
Close-up shot of photographer adjusting zoom lens as he looks through viewfinder to take a shot
α7C II, F2.8, 1/1250 s, ISO 100 shot of man looking to left holding a wooden pole with colourful boats in bokeh background
α7C II, F2.8, 1/640 s, ISO 80 close-up shot of hands holding colourful cobs of corn with deep bokeh background
α7C II, F2.8, 1/125 s, ISO 800 shot of man holding a violin as if giving an outdoor performance, with near objects in deep bokeh foreground
Caption “FE 24-50mm F2.8 G” over image of the lens