Sony Square NYC

Igniting Creativity and Curiosity Through Extraordinary Experiences

About Sony Square NYC

Sony Square NYC is a public space committed to showcasing innovations in products, music, movies and gaming.  Visit us in the bustling Flatiron District for exclusive content, product launches, creative workshops, live performances and more.

Music x Innovation

Bringing the world closer to the music and artists they love, through innovation in music and technology, that inspires new ways to move the world.

Unleash Wonder

Meet Rocky and Maddie, the only place in the US you can get up close and personal with your new best friends. #aibo

Also Happening at Sony Square NYC

Try 360 Reality Audio, borrow a digital camera, and more.

Events Calendar

Festival Photo Walk with Rubén Salgado Escudero

  • September 29, 2019
  • 12:00pm EST

Join Sony World Photography award winner Rubén Salgado Escudero on a photo walk to the Atlantic Antic festival in Brooklyn.


Burlesque Photo Meet up at Sony Hall

  • September 28, 2019
  • 6:00pm EST

Join fellow photographers to capture Burlesque performers from around the globe in a 1920’s supper club atmosphere.


Photo Meet Up at Sony Hall

  • September 22, 2019
  • 1:00pm EST

Gain exclusive access to photograph the world-famous Harlem Gospel Choir.


Build Your Own Instrument at Sony Square NYC

  • September 21, 2019
  • 12:00pm EST

Bring your child to build, perform and learn with musical instruments made from recycled and reused materials with Bash the Trash.


SHIBUYA/Daido Moriyama/NEXT GEN Gallery

  • September 16, 2019 - October 26, 2019
  • 12:00pm to 7:00pm EST

View this co-creative art project in collaboration with legendary photographer Daido Moriyama.

Music x Innovation

  • September 13, 2019 - October 26, 2019
  • 12:00pm to 7:00pm EST

In 1979, the innovation of the Sony Walkman set music free. Today, bringing the world closer to the music and artists they love continues with 360 Reality Audio. On this 40th Anniversary of the Walkman, we proudly celebrate the relationship of music and technology that inspires new ways to move the world.

Play NHL 20

  • September 07, 2019 - September 08, 2019

Get hands on with the new game on PS4, before it launches worldwide on September 13.

Kids Photo Walk with Sony Artisan Tony Gale

  • August 25, 2019
  • 12:30pm to 2:30pm EST

A fun creative photography workshop focusing on the next generation of photographers. Ages 8+


Pup Portraits for National Dog Day

  • August 24, 2019
  • 12:00pm to 6:30pm EST

Honor your furry friend with a complimentary portrait, just in time for the holiday.

Underwater Photo Talk with Sony Artisan Ben Lowy

  • August 17, 2019
  • 12:30pm to 2:30pm EST

Talk through gear and technique for capturing underwater photography


KOOV Coding & Robotics Class For Kids at Sony Square NYC

  • August 11, 2019
  • 10:30am to 12:00pm EST

A combination of digital coding and physical building to teach the next generation of problem-solvers and innovators.


Rick Ross CD Signing

  • August 09, 2019
  • 6:00pm EST

Purchase his new Port of Miami 2 album at Sony Square NYC to meet him in person at 6pm.

Jammy Burger Pop-Up

  • August 06, 2019
  • 6:00pm EST

Join the celebration featuring the new video for Nicky Jam x Sech “Atrévete” and enjoy a burger courtesy of Nicky Jam, while supplies last.

National Ice Cream Sandwich Day Celebration

  • August 02, 2019
  • 12:00pm to 2:00pm EST

Stop in for a complimentary ice cream sandwich made by our friends at Ben & Jerry’s. *while supplies last

Sony Square NYC Hosts Photography Meet Up at Sony Hall

  • July 19, 2019
  • 6:30pm to 10:00pm EST

Gain exclusive access to photograph Grammy-Award-winning singer-songwriter, Elle Varner's album release show.


Ocean Dreams Ice Cream Opener

  • July 13, 2019
  • 12:00pm to 2:00pm EST

Experience “Ocean Dreams” on opening weekend and enjoy complimentary ice cream from Ice & Vice. *while supplies last

Manhattanhenge Photo Walk with CrissiBeth Cooper

  • July 12, 2019
  • 7:00pm to 9:30pm EST

Shoot the iconic Manhattanhenge with Sony Alpha Imaging Collective member Christine Elizabeth “Crissibeth” Cooper.


Ocean Dreams

  • July 10, 2019 - September 03, 2019
  • 12:00pm to 7:00pm EST

Inspiring tomorrow’s problem solvers through technology.

Spider-Man: Far From Home Gallery

  • July 02, 2019 - July 16, 2019
  • 12:00pm to 7:00pm EST

View one-of-a-kind static fan art from around the world inspired by the latest movie trailer.

Photo Walk In Central Park with Max Boncina

  • June 28, 2019
  • 12:00pm to 4:00pm EST

Join Sony Alpha Collective Member for a Portrait session in Central Park’s Conservatory Garden.


Artwork & Game Design discussion with Rex Crowle, Foam Sword

  • June 25, 2019
  • 6:00pm to 8:00pm EST

Join Creative director, Rex Crowle as he shares the development of the game’s tone, setting and art style, along with the influences behind it. Discussion followed by Q&A and light snacks.


Photography Meet Up at Sony Hall

  • June 24, 2019
  • 7:30pm EST

This event has been cancelled for 6/24. Check back for upcoming photography meet ups. Coming soon…..

Shauna Wade Photo Walk

  • June 22, 2019
  • 3:00pm to 5:00pm EST

Join Sony alpha collective member Shauna Wade for a photo walk in Madison Square Park followed by a group evaluation. Participants will submit their favorite image of the day and get collective feedback to improve their creative process.


Turn Your PS4 into a Developer Kit with Media Molecule

  • June 19, 2019
  • 6:00pm to 8:00pm EST

Join Media Molecule Communications Manager Abbie Heppe and Designer John Beech as they discuss the magic of the studio's latest creation, Dreams.


Game On at Sony Square NYC

  • June 12, 2019
  • 5:00pm to 7:00pm EST

Play the latest and greatest on PS4. Show off your skills and mix and mingle with fellow gamers. Featuring snacks from 375 Fries.

Raising Kratos Screening

  • June 05, 2019
  • 7:00 pm to 9:00pm EST

Get a glimpse at the development of God of War in the newly released full length feature.


MLB THE SHOW 19 Home Run Derby Competition

  • June 01, 2019
  • 12:00pm to 3:00pm EST

Hit home runs and rack up points in a timed home run competition on our 26ft CLED screen.

Game On at Sony Square NYC

  • May 28, 2019
  • 5:00pm to 7:00pm EST

Play games on PS4, show off your skills, and have a burger on us. It’s National Hamburger Day! *While supplies last

A Special Acoustic Performance and Signing with Kany Garcia

  • May 22, 2019
  • 6:00pm EST

Purchase her new album at Sony Square NYC for entry.

Street Photography Photo walk with Alpha Collective Member Dave Krugman

  • May 18, 2019
  • 12:00-2:00pm & 3:00-5:00pm EST

Join Sony alpha collective member Dave Krugman for a street photography photo walk in Madison Square Park as he shows you how to add depth and drama to your photographs.



  • May 01, 2019 - May 22, 2019

Where the past and future collide. This collection of work from Dave Krugman evokes the cinematic style of film noir that has been blended into the futuristic motifs of a cyberpunk backdrop.

Creator’s Studio

  • May 01, 2019 - June 26, 2019
  • 12:00pm to 7:00pm EST

Test your PlayStation skills and dive behind the scenes for a look at how developers make these magical worlds come to life.

Street Photography & Photo Editing Workshop with Kenneth Hines, Jr.

  • April 20, 2019
  • 12:30pm EST

Learn how to bring your street images to life, from composition to image editing with Adobe Lightroom and Photoshop.


Illmatic XXV Anniversary: Memory Lane Pop Up & Merch Shop

  • April 18, 2019 - April 27, 2019
  • 12:00pm to 7:00pm EST

Recreate your own cover of Illmatic, step back into 1994 for exclusive messages from Nas’ pre-Illmatic demo tape, view a mural by Andre Trenier, view iconic photography by Danny Clinch and more.

The Art of Music: Art Directors Panel

  • April 16, 2019
  • 10:00am to 11:30am EST

Get a glimpse of creating the Album covers, photo shoots and experiential events, of Sony Artists, from the team of talented women at Sony Music Creative Group.


Sony Square NYC hosts Photography Meet up at Sony Hall

  • April 10, 2019
  • 5:30pm EST

Gain exclusive access to photograph Broadway Boxing at Sony Hall. Ivan Golub vs. Karim Mayfield.


Women Working In Music: Panel Discussion

  • March 26, 2019
  • 6:30pm to 8:30pm EST

Sony Square NYC in partnership with RCA Records and non-profit organization, She is The Music, invite you to celebrate Women's History month


Photography Meet up at Sony Hall

  • March 17, 2019
  • 8:30pm EST

Gain exclusive access to a performance by Bob The Drag Queen & Monét X Change at Sony Hall.


New Kids On The Block Signing Event

  • March 08, 2019
  • 4:00pm EST

Purchase NKOTB’s Hangin’ Tough (30th Anniversary Edition) starting at 11am, and receive a wristband to meet them in person in the afternoon.

Portraiture Photo Class with Dennis Cacho

  • March 02, 2019
  • 11:30am to 2:30pm EST

Join alpha collective member Dennis Cacho, for a photo shoot and editing session, in the Fan 360 experience.


New Kids On The Block Gallery

  • February 22, 2019 - April 11, 2019
  • 12:00pm to 7:00pm EST

Celebrating 30 years of Hangin’ Tough, this photo gallery filled with outtakes and contact sheets from the original album photo shoot.

aibo housewarming bash

  • February 09, 2019
  • 2:00pm to 4:00pm EST

Meet the aibo team, learn about new features and enjoy refreshments with your favorite pups!

Exclusive Fan Event with New Years Day

  • February 07, 2019
  • 6:30pm to 8:30pm EST

Live Performance, Q&A, meet and greet, and first access to exclusive merchandise!


Fan 360

  • February 06, 2019 - April 16, 2019
  • 12:00pm to 7:00pm EST

Get closer to the artists you love in this multisensory music installation.

Comic Book Photography with Lowy + Lacar

  • January 27, 2019
  • 11:30am to 2:30pm EST

Join Lowy + Lacar’s Spider-Verse photo shoot and learn how to turn your images into comic book art.


Backstreet Boys Signing Event

  • January 26, 2019
  • 3:00pm to 7:00pm EST

Stop by starting 1/25 to purchase their new album, DNA, and gain access to meet them in person.

Wide Open: Excellence in Photography

  • January 10, 2019 - February 21, 2019

A celebration of photographic excellence, designed to be a biannual show that demonstrates Athens, Ohio’s long commitment to photography.

Winter Wonderland Photo Walk with Sony Artisan Ira Block

  • December 29, 2018
  • 11:00am to 3:00pm EST

Join Sony Artisan and National Geographic photographer, Ira Block on a photo walk capturing the winter scenes of Bryant Park.


Your Camera & Your Questions with Sony Artisan Tony Gale

  • December 27, 2018
  • (2) sessions: 11:00am – 12:30pm, 1:00pm – 2:30pm EST

Join Sony Artisan Tony Gale to learn the ins and outs of your Sony camera and how to get the most out of it.


Cosplay Spider-Verse Hangout

  • December 15, 2018
  • 2:00pm to 5:00pm EST

Play with Sony technology, enjoy New York themed bites and pick-up a custom made nametag and notebook from graffiti artists @grafftours.

The Making of Spider-Man: Into the Spider-Verse

  • December 14, 2018
  • 6:00pm to 8:00pm EST

Join us for an exclusive conversation with Emmy award-winning production designer, Justin K. Thompson for an in depth discussion about the animation process and the making of Spider-Man: Into the Spider-Verse.


Flatiron Holiday Celebration

  • December 12, 2018
  • 6:00pm to 8:00pm EST

Enjoy lite bites while experiencing the latest in Sony Technology to add to your holiday wish list.


Spider-Man: Into the Spider-Verse Experience

  • December 11, 2018 - January 31, 2019
  • 11:00am to 7:00pm EST

Be the hero and enter a world of limitless possibilities. Experience haptic technology, 3D creation, photo ops and more!

Sony Alpha Dreams by Street Dreams Magazine

  • December 11, 2018 - January 09, 2019
  • 11:00am to 7:00pm EST

Street Dreams Magazine Presents: Sony Alpha Dreams, a group exhibition, featuring a collection of photographic works that highlight stories of everyday life.

CD Signing

  • November 16, 2018
  • 7:30pm EST

Purchase the new Mariah Carey album, Caution, at Sony Square NYC and gain access to the CD signing.

The Mariah Experience

  • November 16, 2018 - December 08, 2018
  • 11:00am to 7:00pm EST

Experience all things Mariah Carey, with immersive photo-ops, memorabilia, a pop-up shop and more.

Shooting and Editing Session

  • November 12, 2018
  • 5:00pm to 7:00pm EST

Join photographer and Sony Artisan, Matt Kloskowski, for a fun and creative evening at Sony Square NYC.


Camera Settings for Food Photography with Jessica Hirsch

  • November 10, 2018
  • 11:00am to 1:30pm EST

Camera Settings for Food Photography with Jessica Hirsch Join Alpha Collective member Jessica Hirsch and learn the best settings, angles, composition and lighting to capture your favorite foods.


Album Playback + Video Chat

  • November 08, 2018
  • 3:00pm to 5:00pm EST

Be the first to listen to LM5, from Little Mix, and video chat with the artists themselves.

Pup Portraits Photo Walk

  • November 03, 2018
  • 11:00am to 2:00pm EST

Join Elias Weiss Friedman, aka The Dogist, and learn the best techniques for capturing your furry friends.

Filmmaking with Alpha Collective Member Sal D'Alia

  • November 02, 2018
  • 11:00am to 2:00pm EST

Learn tips and tricks for filmmaking with mirrorless cameras.

Halloween Portraits at Sony Square NYC

  • October 31, 2018
  • 12:00pm to 6:00pm EST

Stop by the Alpha Playground, in costume, and have your Halloween portrait taken with the a7R III.

“Spooky” themed Photo Walk at Greenwood Cemetery with Alpha Collective Member Maximillian Boncina

  • October 28, 2018
  • 10:00am to 2:00pm EST

Get into the Halloween spirit, by going on a "terrifying" photo walk through historic Greenwood Cemetery with Alpha Collective Member Maximillian Boncina.

Photo Talk with Award Winning Photographer Richard Frishman

  • October 27, 2018
  • 2:00pm to 4:00pm EST

Join two time Sony World Photography Award winner, Richard Frishman, as he discusses his personal style of photography.


Beginners Photo Class with Kenneth Hines

  • October 26, 2018
  • 4:30pm to 6:30pm EST

Explore the capabilities of Sony cameras with Sony Alpha Imaging Collective Member, Professor Hines.


Portraits with Shauna Wade and Dennis Cacho

  • October 24, 2018
  • 4:00pm to 7:00pm EST

Get your portrait taken by Alpha Collective members Shauna Wade & Dennis Cacho, at the Alpha Playground, an immersive photo experience.


Alpha Playground

  • October 18, 2018 - November 12, 2018
  • 11:00am to 7:00pm EST

Immerse yourself in the amazing features of the Sony a7R III

aibo Naming Celebration

  • October 03, 2018
  • 12pm to 5pm EST

Celebrate the naming of our aibo pups! Stop by, play with aibo and leave with a “doggie bag” of treats.

Sony World Photography Awards Gallery

  • October 01, 2018 - November 13, 2018
  • 11:00am to 7:00pm EST

View the selection of photographs from the 2018 Sony World Photography Awards

Architecture Photo Walk with CrissiBeth Cooper

  • September 29, 2018
  • 11:00am to 2:00pm EST

Join the Sony Global Imaging Ambassador for an architecture-themed photo walk through Nomad—plus, shoot inside a skyscraper currently under construction.


The Venom Experience

  • September 20, 2018 - October 14, 2018
  • 11:00am to 7:00pm EST

Check out original movie props and snap your pic on the Ducati Scrambler.

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Looking Back at Sony Square NYC

Every month we bring new experiences to our guests. Take a look at some of our previous installations, exhibitions, and events.

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