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The Alpha Playground at Sony Square NYC

Sony Square NYC

Igniting Creativity and Curiosity Through Extraordinary Experiences


About Sony Square NYC

Sony Square NYC is a public space committed to showcasing innovations in products, music, movies and gaming.  Visit us in the bustling Flatiron District for exclusive content, product launches, creative workshops, live performances and more.

Sony Square NYC will have special hours on the following days: 

December 11 -14, closing at 5:00pm

Spider-Man: Into the Spider-Verse

Wear the mask, be the hero, and enter a world of limitless possibilities.

Unleash Wonder 

Meet Rocky and Maddie, the only place in the US you can get up close and personal with your new best friends. #aibo

Also Happening at Sony Square NYC

Try PlayStation®VR, borrow a digital camera, and more.

Events Calendar

Winter Wonderland Photo Walk with Sony Artisan Ira Block

  • December 29, 2018
  • 11:00am to 3:00pm EST

Join Sony Artisan and National Geographic photographer, Ira Block on a photo walk capturing the winter scenes of Bryant Park.

Your Camera & Your Questions with Sony Artisan Tony Gale

  • December 27, 2018
  • (2) sessions: 11:00am – 12:30pm, 1:00pm – 2:30pm EST

Join Sony Artisan Tony Gale to learn the ins and outs of your Sony camera and how to get the most out of it.

Cosplay Spider-Verse Hangout

  • December 15, 2018
  • 2:00pm to 5:00pm EST

Play with Sony technology, enjoy New York themed bites and pick-up a custom made nametag and notebook from graffiti artists @grafftours.

The Making of Spider-Man: Into the Spider-Verse

  • December 14, 2018
  • 6:00pm to 8:00pm EST

Join us for an exclusive conversation with Emmy award-winning production designer, Justin K. Thompson for an in depth discussion about the animation process and the making of Spider-Man: Into the Spider-Verse.

Flatiron Holiday Celebration

  • December 12, 2018
  • 6:00pm to 8:00pm EST

Enjoy lite bites while experiencing the latest in Sony Technology to add to your holiday wish list.

Spider-Man: Into the Spider-Verse Experience

  • December 11, 2018 - January 31, 2019
  • 11:00am to 7:00pm EST

Be the hero and enter a world of limitless possibilities. Experience haptic technology, 3D creation, photo ops and more!

Sony Alpha Dreams by Street Dreams Magazine

  • December 11, 2018 - January 09, 2019
  • 11:00am to 7:00pm EST

Street Dreams Magazine Presents: Sony Alpha Dreams, a group exhibition, featuring a collection of photographic works that highlight stories of everyday life.

CD Signing

  • November 16, 2018
  • 7:30pm EST

Purchase the new Mariah Carey album, Caution, at Sony Square NYC and gain access to the CD signing.

The Mariah Experience

  • November 16, 2018 - December 08, 2018
  • 11:00am to 7:00pm EST

Experience all things Mariah Carey, with immersive photo-ops, memorabilia, a pop-up shop and more.

Shooting and Editing Session

  • November 12, 2018
  • 5:00pm to 7:00pm EST

Join photographer and Sony Artisan, Matt Kloskowski, for a fun and creative evening at Sony Square NYC.

Camera Settings for Food Photography with Jessica Hirsch

  • November 10, 2018
  • 11:00am to 1:30pm EST

Camera Settings for Food Photography with Jessica Hirsch Join Alpha Collective member Jessica Hirsch and learn the best settings, angles, composition and lighting to capture your favorite foods.

Album Playback + Video Chat

  • November 08, 2018
  • 3:00pm to 5:00pm EST

Be the first to listen to LM5, from Little Mix, and video chat with the artists themselves.

Pup Portraits Photo Walk

  • November 03, 2018
  • 11:00am to 2:00pm EST

Join Elias Weiss Friedman, aka The Dogist, and learn the best techniques for capturing your furry friends.

Filmmaking with Alpha Collective Member Sal D'Alia

  • November 02, 2018
  • 11:00am to 2:00pm EST

Learn tips and tricks for filmmaking with mirrorless cameras.

Halloween Portraits at Sony Square NYC

  • October 31, 2018
  • 12:00pm to 6:00pm EST

Stop by the Alpha Playground, in costume, and have your Halloween portrait taken with the a7R III.

“Spooky” themed Photo Walk at Greenwood Cemetery with Alpha Collective Member Maximillian Boncina

  • October 28, 2018
  • 10:00am to 2:00pm EST

Get into the Halloween spirit, by going on a "terrifying" photo walk through historic Greenwood Cemetery with Alpha Collective Member Maximillian Boncina.

Photo Talk with Award Winning Photographer Richard Frishman

  • October 27, 2018
  • 2:00pm to 4:00pm EST

Join two time Sony World Photography Award winner, Richard Frishman, as he discusses his personal style of photography.

Beginners Photo Class with Kenneth Hines

  • October 26, 2018
  • 4:30pm to 6:30pm EST

Explore the capabilities of Sony cameras with Sony Alpha Imaging Collective Member, Professor Hines.

Portraits with Shauna Wade and Dennis Cacho

  • October 24, 2018
  • 4:00pm to 7:00pm EST

Get your portrait taken by Alpha Collective members Shauna Wade & Dennis Cacho, at the Alpha Playground, an immersive photo experience.

Alpha Playground

  • October 18, 2018 - November 12, 2018
  • 11:00am to 7:00pm EST

Immerse yourself in the amazing features of the Sony a7R III

aibo Naming Celebration

  • October 03, 2018
  • 12pm to 5pm EST

Celebrate the naming of our aibo pups! Stop by, play with aibo and leave with a “doggie bag” of treats.

Sony World Photography Awards Gallery

  • October 01, 2018 - November 13, 2018
  • 11:00am to 7:00pm EST

View the selection of photographs from the 2018 Sony World Photography Awards

Architecture Photo Walk with CrissiBeth Cooper

  • September 29, 2018
  • 11:00am to 2:00pm EST

Join the Sony Global Imaging Ambassador for an architecture-themed photo walk through Nomad—plus, shoot inside a skyscraper currently under construction.

The Venom Experience

  • September 20, 2018 - October 14, 2018
  • 11:00am to 7:00pm EST

Check out original movie props and snap your pic on the Ducati Scrambler.

Portraiture Photo Walk With Ruben Salgado Escudero

  • September 16, 2018 - September 17, 2018
  • 11:00am to 4:00pm EST

Join Ruben, a Sony World Photography Award winner, on a photo walk through the 49th annual African American Day Parade in Harlem.

Family Portraits With “Disney Mom” Me Ra Koh

  • September 11, 2018 - August 11, 2018
  • 11:30am to 2:30pm EST

Join Me Ra Koh to learn how to capture engaging, beautiful family portraits no matter what the environment.

Marvel’s New York Spider-Man Gallery

  • September 07, 2018 - September 30, 2018
  • 11:00am to 7:00pm EST

Come by to see how our gallery has been transformed as we celebrate the launch of #SpiderManPS4.

Celebrate National Dog Day at Sony Square NYC

  • August 26, 2018
  • 12pm to 2:00pm EST

Stop by to pick-up complimentary treats for you and your pup!

A Different Life

  • August 09, 2018 - September 06, 2018
  • 11:00am to 7:00pm EST

Follow the travel adventures of Sony Artisan Me Ra Koh, as she travels the world with her family to capture the simple joys in life.

Celebrate National Ice Cream Sandwich Day

  • August 02, 2018
  • 12:00pm to 2:00pm EST

Visit Sony Square NYC and enjoy a complimentary Ben & Jerry’s ice cream sandwich (while supplies last).

Family Vacation Photography With Tony Gale

  • July 15, 2018
  • 1:00pm to 4:00pm EST

Get ready for some summer fun when you and your kids join Sony Artisan Tony Gale for a unique photo walk that focuses on capturing family and travel images.

Alabama to Wyoming, Moments from 50 States

  • July 07, 2018 - August 08, 2018
  • 11:00am to 7:00pm EST

View the photographic journey of Sony Artisan Tony Gale, as he takes on the personal challenge to capture all 50 states.

Shadows and Depth Photo Walk with MoodyGrams Founder Shauna Wade

  • June 16, 2018
  • 11:30am to 2:30pm EST

Join Alpha Collective member Shauna Wade and learn to create and add mood to your favorite shots.

Multi -Dimensional Music Experience

  • June 06, 2018 - August 20, 2018
  • 11:00am to 7:00pm EST

Experience music with newly added dimensionality, and fully immerse yourself in different dimensions of sound.

Levitation Photography With Erick Hercules

  • June 02, 2018
  • 11:30am to 2:30pm EST

Join photographer Erick Hercules for a photo walk that takes you behind-the-scenes to show you how to create dramatic, eye-catching levitation images using different techniques—from the simple “jump” to advanced motion levitation.

Cuba Loves Baseball: A Photographic Journey

  • June 01, 2018 - July 05, 2018
  • 11:00am to 7:00pm EST

National Geographic Photographer and Sony Artisan Ira Block shares his passion for the Cuban people and their love of baseball through his book and prints, Cuba Loves Baseball: A Photographic Journey.

1980s-Inspired Photo Walk With Dane Isaac

  • May 19, 2018
  • 11:30am to 2:30pm EST

Travel back in time when you join New York City-based photographer and Sony Alpha Collective member Dane Isaac on a retro-themed photo walk around Madison Square Park. Find out what it’s like to capture rollerblades, lots of neon, and more.

Play A(i)R Hockey

  • April 26, 2018 - June 02, 2018
  • 11:00am to 7pm EST

Mix air hockey and augmented reality and experience a game like never before.

God of War Pop-Up

  • April 26, 2018 - June 02, 2018
  • 11:00am to 7:00pm EST

Get hands on with one of the most anticipated video games of the year and view original costumes.

Action Sports Photo Walk with Steven Irby

  • April 21, 2018
  • 11:00am to 3:00pm EST

Join Sony Alpha Collective member and Street Dreams Mag co-founder, Steven Irby on a photo walk to Coleman Skatepark on the Lower East Side

Lil Xan Meet and Greet

  • April 10, 2018
  • 5:00pm to 9pm EST EST

Pick up a copy of “Total Xanarchy” starting April 6 at Sony Square NYC and receive a wristband to meet Lil Xan in person on April 10.

Photo Walk & Post Processing with Photographer Oveck Reyes

  • April 07, 2018
  • 11:00am to 2:00pm EST

Join Sony’s Alpha Imaging Collective member, Oveck Reyes for a photo walk and introductory post processing session.

Don't Miss Out On the Fun

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Looking Back at Sony Square NYC

Every month we bring new experiences to our guests. Take a look at some of our previous installations, exhibitions, and events.

Our Location

Check Out @SonySquareNYC on Instagram

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