New 2026 BRAVIA Theatres, with colorful RGB. New 2026 BRAVIA Theatres, with colorful RGB.

Future of Colour and Sound is Here

New 2026 BRAVIA Product Announcement
Discover more

THE LATEST

Usage image of a photographer holding the α7R VI in an outdoor environment.

α7R VI

Resolution, accelerated

Image of SEL100400MC

SEL100400MC

Superb optics and AF in a superlative super-tele zoom

Image of the SRS-XV800 Wireless Party Speaker with orange and pink ambient lighting on a blue to grey gradient background

SRS-XV800

Powerful, wireless party speaker

Woman wearing a pair of WH-1000XM6 headphones in Sand Pink

WH-1000XM6

Meet Sand Pink

Angled view of BRAVIA Theatre Bar 6 soundbar and subwoofer

BRAVIA Theatre Bar 6

Sound from above, room-shaking bass, clear dialogue