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Deluxe Digital Studios and Sony Pictures Entertainment Adopt Sony's Dualstream 3D™ MVC Encoder for Blu-ray 3D™ Titles

Sony Media Software - 07/21/2010

Sony Creative Software, a leading provider of professional video and audio editing applications, today announced that Deluxe Digital Studios, the world's largest DVD and Blu-ray Disc authoring and service company, has adopted Sony's Dualstream 3D™ MVC encoder for compliant production of Blu-ray 3D™ titles. Using this powerful Sony software tool, Deluxe will incorporate 3D features into Blu-ray discs for its clients, which include Hollywood's largest film studios.

"Hollywood is eager to bring 3D into living rooms, so we've been evaluating the tools that will enable us to deliver an outstanding 3D experience at home via Blu-ray Disc," said Jeff McDermott, Vice President Research and Development, Deluxe Digital Studios. "Sony's Dualstream 3D encoder and Blu-print™ Blu-ray Disc authoring tool help to simplify the incredibly complex challenges of delivering 3D via Blu-ray Disc and enables more creativity in designing 3D content and features. When you factor in the ease in which the Sony tools work together, it was clear that these applications were the ideal solution for producing Blu-ray 3D discs for our clients' blockbuster films."

"With the growing momentum of 3D home entertainment, studios need innovative and powerful new production tools that will ensure 3D films at home have as much impact as those seen in theaters," said Dave Chaimson, vice-president of global marketing for Sony Creative Software. "As Deluxe clients include most leading Hollywood film studios, we're honored they have selected Sony tools to ensure they are able to produce a rich and engaging 3D experience that lives up to the expectations of both the industry and consumers as we embrace this impactful new format."

Sony Pictures Entertainment and its Digital Authoring Center also used Dualstream 3D, along with Blu-print 6 and the new Z Depth™ application for the Blu-ray 3D production of Cloudy with a Chance of Meatballs, the first Sony Pictures title to be released on Blu-ray 3D.

The Dualstream 3D encoder offers an enterprise-level solution that simplifies the complexity of encoding the dual left-eye and right-eye streams in the MVC (Multi-View Coding) codec necessary for Blu-ray 3D authoring. The application significantly enhances 3D workflow processes including 3D title authoring that meets Blu-ray Disc Association (BDA) Blu-ray 3D specifications. The MVC encoded streams are also used for the 2D playback options of a Blu-ray 3D Disc. Sony Creative Software's Blu-print 6 allows importing of the encoded MVC content for project authoring in 2D or 3D modes. Blu-print 6 is fully capable of stereoscopic authoring in accordance with the BDA Profile 5 standard.

Dualstream 3D, Z Depth and Blu-print 6 are available through Sony Creative Software Professional Services at www.sonycreativesoftware.com.

About Sony Creative Software

Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, Blu-ray Disc and audio production. The company develops applications that integrate with and enhance use of Sony cameras and other hardware devices. Sony Creative Software customers span the globe and include seasoned professionals in the film, television, video game, and recording industries, as well as students, educators, hobbyists, and enthusiasts. For more information about professional and consumer products, visit www.sonycreativesoftware.com.

About Deluxe

Deluxe Digital Studios Inc. is a subsidiary of Deluxe Entertainment Services Group Inc, which is wholly-owned by MacAndrews & Forbes Holdings Inc. Deluxe Digital Studios is the world's largest provider of Blu-ray authoring services, including enhanced capabilities specifically tailored to the 3D Blu-ray standard; along with creative, subtitling, compression, authoring, and other related services to the home entertainment industry. Product support includes DVD, Blu-ray, BD-Live, and a variety of digital distribution formats.

Deluxe Digital Studio locations are in greater Los Angeles, Moosic (PA), New York, Montreal, London, Florence, and Bangalore. For more information, please visit www.bydeluxe.com

Blu-print is a trademark or registered trademark of Sony Pictures Entertainment in the United States and other countries. All other brand names, product names, or trademarks belong to their respective holders.

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SOURCE: Sony Creative Software

CONTACT: Shannon McPhee, Shannon_mcphee@bhimpact.com, or Jessie
Comstock, Jessie_comstock@bhimpact.com, both of Bender/Helper Impact,
+1-310-473-4147, for Sony Creative Software

Web Site: http://www.sonycreativesoftware.com/
http://www.bydeluxe.com/