Company News

Crackle Launches in Canada

Sony Pictures Television - 09/07/2010

Crackle, Sony Pictures Entertainment's premium video entertainment network is now available in Canada, it was announced today by Eric Berger, senior vice president, digital networks, Sony Pictures Television (SPT).

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Crackle's unique mix of high-quality content can now be found at www.crackle.com in Canada, as well as via distribution partners including RogersOnDemand, YouTube, Boxee, Dailymotion, and Metacafe. Advertiser supported, Crackle features high-quality original short-form series, full-length and short-form television shows, and motion pictures from the vast Sony Pictures library. The site's content is refreshed on a regular basis and reaches a wide audience through its impressive online distribution network.

Rogers Digital Media will be the ad sales agent for Crackle.com in Canada and will sell the site's Canadian inventory across its online distribution channels.

"Through our expansion into Canada, Crackle continues to build upon its successful distribution and ad network," said Berger. "We deliver the best content, from acclaimed originals to movie favorites that is selected and programmed with the seasoned viewer in mind."

  A sampling of Crackle titles available in Canada include:
  --  "Samurai X"
  --  "Newsradio"
  --  "Charlie's Angels"
  --  "The Three Stooges Collection"
  --  "A Few Good Men"
  --  "Godzilla vs. Megaguirus"


Crackle's programming will appear via the proprietary Crackle player, which provides content protection and consolidated, dynamic ad serving, available across all of its distributors.

"The partnership with Crackle.com enables Rogers Media to expand its video offering to consumers and offer advertisers high-quality branded environments," said Claude Galipeau, SVP & GM, Digital Media at Rogers Media. "Rogers Digital Media is quickly becoming the go-to place for premium online video ad sales. We are thrilled to add this high-quality content to our already impressive stable of trusted brands."

Beginning in mid-October, Crackle.com is set to debut a new look and feel that will make navigating the site a more intuitive experience.

One of the fastest growing entertainment destinations on the Internet today Crackle.com is ranked one of the top 10 U.S. sites in comScore* (US comScore Oct-Dec 2009, 3 month average). Online viewers experience pure entertainment: full-length movies, TV shows, and original online series - all uncut, uncensored and free. Crackle.com also recently launched in the United Kingdom and Australia.

Crackle, Inc.

Crackle, Inc., a Sony Pictures Entertainment Company, is a multi-platform next-generation video entertainment network that distributes digital content including original short form series and full-length traditional programming from Sony Pictures' vast library of television series and feature films. Crackle is one of the fastest growing entertainment destinations on the Internet today, offering audiences quality programming in a variety of genres, including comedy, action, sci-fi, horror, music and reality. Crackle reaches an impressive audience through its diverse online and mobile distribution network. Visit Crackle at www.crackle.com

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SOURCE: Sony Pictures Television

CONTACT: Paula Askanas of Sony Pictures Television, +1-310-244-3790,
Paula_Askanas@spe.sony.com

Web Site: http://www.crackle.com/