Brand Concept Video Transcript

 

Scene Description

On a black background, white text appears: "With the power of technology, co-creating the future of entertainment with creators." BGM plays. A hurdles event at the World Athletics Championships. A cameraman with a telephoto lens camera stands in the photography section. Through the lens, runners cross the finish line. A side profile of a photographer with a telephoto lens. From behind, we see a cameraman seated on the track, capturing the athletes.

 

In one section of the stadium's stands, Bob Martin is interviewed. A man with black-rimmed glasses and blue eyes, with a focused expression.

 

Professional Photographer, Bob Martin:

"As a pure photographer, I utilise the technology that Sony bring to this game."

 

A shot of a hand placed on the telephoto lens attached to the camera is inserted.

 

Professional Photographer, Bob Martin:

"The lenses are the best in the market."

 

From a high vantage point in the stadium, Martin photographs sprinters starting their race. A shot is inserted of athletes clearing hurdles, captured from a side angle.

 

Professional Photographer, Bob Martin:

"Means that my pictures are going to have an edge on the opposition pictures."

 

The screen switches to a woman being interviewed in a recording studio corner. A Japanese woman with a bob haircut and a calm presence.

 

Recording Engineer/Sign Sound LLC Mamiko Katakura:

"Rather than stereo, but for surround sound or something immersive."

 

Mamiko Katakura at work. Seen from behind, she operates a trackball while looking at a studio monitor screen. Her profile is shown wearing monitor headphones.

 

Returning to the interview scene:

Recording Engineer/Sign Sound LLC, Mamiko Katakura:

"It will be speaker setting that envelops you more."

 

A close-up of Mamiko Katakura's right hand as she operates the trackball.

 

Returning to the interview scene:

Recording Engineer/Sign Sound LLC Mamiko Katakura:

"I thought it would be difficult to sense the sound behind me with headphones,

so it was shocking to realise that I could actually hear the sound behind me."

 

The scene changes to a wide living room, where a gentleman with white hair and black-rimmed glasses sits on a sofa, being interviewed.

 

Cinematographer, Claudio Miranda, ASC:

"What I have with Sony. Well, I love to actually listen to the cinematographers and we kind of work

together, That relationship has involved. "

Claudio Miranda, ASC, speaks with animated gestures.

 

"We have a great back and forth communication. I get excited that when we

could work together to actually give the audience something that we haven't seen

before." "

 

The scene changes to a man in a suit being interviewed in a room with wood-grain walls.

 

Director of Photography/AP News, 2018–2023, J. David Ake:

"Technology is really going to help us be able to confirm this really

is a picture from a camera to be able to authenticate the photo that's what you

want in a technology partner. "

 

Scene transition: white text reads "Real-Time Creation." In a dimly lit, modern studio, a filming scene unfolds. A producer works in an office, watching a monitor filled with cute characters. In the studio set, a cameraman films from a seat mounted on a dolly. Another man holds up a camera with both hands, performing a 3D scan of a café bar with light wood decor.

 

In the upper-right corner of the screen, white text reads: "Virtual Production." Three masked staff members intently work on the studio setup.

 

The scene cuts to an interview. A woman sits against the backdrop of a futuristic studio set resembling a spaceship.

 

Virtual Art Department Head/Pixomondo Art Director, Mujia Liao:

"Together, guided by the filmmakers and the creative decisions in

the room like the directors, DPs (directors of production) and

production designers. We cohesively create worlds and take our audience to

places where no one has been.

 

Staff and performers move through a lobby-like area of the spaceship set. A computer screen shows an application displaying a virtual space. A videographer captures actors dressed in dark red, retro-futuristic costumes. They then film a scene inside the spaceship café, where a woman in a spacesuit hands a hook-like tool to an alien-like crew member, with a distant shot capturing the filming process.

 

Scene transition: a car is filmed in the studio, with a background of buildings and sky displayed on a screen. A close-up of a monitor shows an overlay of a bypass on the car's windshield, composited in real-time. The studio's corner is lined with PCs, where two operators are at work.

 

The interview scene shifts to a man seated in an office with a large window behind him.

 

Executive Vice President & COO, Hans Schroeder:

"We're super excited about what Sony and the NFL can do together.

We scratched the surface a little bit this year with our Toy Story game.

We're just getting started."

The Toy Story football game title screen appears. A bird's-eye view of the game's football field in a child's room, with white text in the upper-left corner reading "Alternative Broadcast." The screen splits, showing live footage of the game on the left and the game simulation on the right, with synchronised player movements. Balloons fly over the Toy Story football field.

 

Scene transition: a saxophonist and drummer play in a grey-walled room with antique wood decor. White text appears in the upper-left corner: "360 Reality Audio." The scene cuts to two men listening to music on a laptop in an outdoor forest setting, one wearing headphones. The man in the back, artist/producer Charles Jenkins, taps to the beat. A close-up of the laptop shows the 360 Reality Audio app interface.

 

The interview scene changes:

Artist/Producer, Charles Jenkins:

"Sony has created technology to immerse people in the music.

 And so many music lovers will go from just listening to the music to actually experiencing music."

 

A woman sings in a recording studio wearing monitor headphones. Jenkins and the operator enjoy music outdoors, sharing a smile.

 

Scene transition: a side profile of a woman with her hair tied back, wearing a VR headset. The camera moves to her front as she holds controllers in both hands, raising her right hand to interact with the space. White text in the upper-left corner reads: "Spatial Content Creation."

 

The scene cuts to a bright living room, where a man wearing a VR headset sits, holding a controller. His point of view appears on the screen, revealing a wireframe drawing of a Sony α camera sliding from left to right. A 3DCG model of the α camera floats mid-air, rotating in sync with his hand movements.

 

Scene transition: in an underground section of a building, a man and woman wearing VR headsets talk, with the woman pointing with a controller in her right hand.

 

Scene transition: outdoors, a young man in a black shirt holds a DSLR camera. In a park, a young man crouches while playing an electric guitar. White text appears in the centre of the screen: "Creative Community." A female photographer captures a woman in a dress against a mountainous backdrop. In a wide outdoor shoot location, photographers are at work. A close-up of an α camera, with the sea blurred in the background. Two men are interviewed with a mountain backdrop, filmed by a videographer. α camera settings are adjusted. Three 9x16 videos from social media appear side-by-side. The centre video shows two men with a camera and telephoto lens, smiling against a mountain backdrop. The side videos show an α-branded bag in a hotel room.

 

Scene transition: a woman in a dark room wears headphones. A woman with a blue wig is smiling and chatting.

 

Scene transition: on a mountaintop with a helipad. On the right, there's a large facility with a terrace and many people. A model, dressed up, is filmed exiting the helicopter.

Scene transition: in a recording studio, a woman wearing headphones sings. Photographers capture a model in a mountain café.

 

Switching to an interview: a short-haired woman stands with a mountain backdrop.

 

Professional Photographer, Erin Donahue:

"In an environment like this, you get to meet other creators,

where they really motivate you.

Now I want to be able to better myself and level up."

 

A man raises his arm in a recording studio mixing room. A woman in the vocal booth smiles as she sings, seen from the side. A recording engineer operates the mixing board. The screen splits into three: on the left, Sony headphones under yellow lights; in the centre, a DJ with a mirror ball; on the right, Sony speakers are stacked. The left screen cuts to a woman with white headphones, and the right shows three speakers with a wall monitor displaying the "ULT Power Sound" logo.

 

A photographer rests a telephoto lens camera on a rooftop railing. At sunset, a woman with a hat is photographed by another female photographer on a mountain peak. A woman photographs the sunset with her arms raised.

 

Scene transition: in a recording studio, a woman sits in a chair in the mixing room, waving her right hand from right to left. The screen moves from right to left, transitioning to a black background.

 

The Sony logo animation appears.