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Create new values
through the power of design.

We strive to continue exploring the limitless possibilities of
design to create new value standards globally,
and move forward, appreciating all those who have
supported us over the past 60 years.

Special

Sony Design 60th Anniversary Contents

TOPICS

Sony Design Philosophy Satoshi Akagawa

Identify “Integrity,” Verify “Visionary” and Create a Story as Vast as a Mountain Range.

Sony Design Philosophy Rikke Gertsen Constein

We Must Build the Sony Design Philosophy and Make it a Part of Us.

Stories PlayStation®5 Design Story

A new world of gameplay beyond dimensions

Stories

Inside stories on design inspiration

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Interviews & Lectures

Learning from various experts

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Mikio Kiura, Author of Design Research:
Build, Test, Repeat, Shares Probing Insights

Kiura discussed the methods and effectiveness of the field and detailed the perspectives he’s gained in creating Japan’s first-ever systematic methodology for design research.
Read on for some of the highlights from Kiura’s online presentation, which took place in March 2021.

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Gallery

The history of Sony Design

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NEWS

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