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Create new values
through the power of design.

We strive to continue exploring the limitless possibilities of
design to create new value standards globally,
and move forward, appreciating all those who have
supported us over the past 60 years.

Special

Sony Design 60th Anniversary Contents

TOPICS

Stories Sci-Fi prototyping

Designing the future with science-fiction writers: ONE DAY, 2050 / Sci-Fi Prototyping

Sony Design Philosophy Daigo Maesaka

When We Zero in on the Essential Issue, the Design Reveals Itself

Sony Design Philosophy Yoshihito Ohki

To Create New Value by Blending Technology with Design

Sony Design Philosophy Phillip Rose

Weaving context from future needs

Sony Design Philosophy Asami Yamagishi

Every Aspect of a Design Has to Have Meaning: That’s How We Refine the Essence of an Idea

Sony Design Philosophy Rikke Gertsen Constein

We Must Build the Sony Design Philosophy and Make it a Part of Us.

Stories

Inside stories on design inspiration

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Cinema Line : FX6 / FX3

Perspectives vol.12

PlayStation^®5 Design Story

Building a GUI prototype for an AI-powered recipe-creation app

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Interviews & Lectures

Learning from various experts

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Jeff Staple, Creative Director

The research in 2020 was conducted while the world was in the midst of the COVID-19 pandemic.
From that research report, we reprint an interview with Jeff Staple, the creative director from Staple.

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Gallery

The history of Sony Design

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Images of Stereo Cassette Player WM-F5 / Trinitron Color Monitor KV-1375 / Entertainment Robot AIBO ERS-110 / Interchangeable Lens Digital Camera α7

Images of Stereo Cassette Player WM-F5 / Trinitron Color Monitor KV-1375 / Entertainment Robot AIBO ERS-110 / Interchangeable Lens Digital Camera α7

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NEWS

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Event Information: ONE DAY, 2022/2050 Sci-Fi Prototyping - Sony Design exhibition at KYOTO STEAM

We received 9 Good Design Awards, including 1 Good Focus Award and 1 Gold Award.

AI×SPORTS demonstration received Red Dot Award in Red Dot Award: Brands & Communication Design 2021

National Commendation for Invention 2021