Engineers, manufactures, sells and markets consumer and professional audio and
video equipment, computer and peripheral products, recording media and
energy products, semiconductors, and other electronic components
Comprised of business units that are supported by a sales platform
targeting consumer sales, consumer systems and applications, commercial
IT sales, corporate, education and A/V reseller channels
CONSUMER AND B2B PRODUCT MARKETING DIVISIONS
Home Products Division
BRAVIA® LCD flat-panel and LCD and SXRD rear-projection HDTVs. SXRD and LCD front home theater projectors
BRAVIA® Internet Video Link Service
Organic Light Emitting Diode TV (OLED)
LocationFree™ TVs
Blu-ray Disc™ Player
DVD-video players/recorders, VCRs, Super Audio CD players, and home
theater-in-a-box systems
Hi-Fi components (AV receivers), shelf systems and speakers
Digital Imaging and Audio Division
Walkman® digital music players and MiniDisc Walkman® players/recorders players
Handycam® camcorders
Cyber-shot® digital still cameras
Alpha Digital SLR cameras
Rolly™ Music Player
Xplod car stereo and marine products
nav-u™ portable navigation system
Personal Digital photo printers
Memory Stick® flash media
Personal audio accessories
Shelf systems, boomboxes and radios
Digital voice recorders
Information Technology Products Division
VAIO® computers
VAIO Digital Home
Branded optical and tape storage drives
LocationFree™
Reader Digital Book
mylo Personal Communicator
Business Solutions Division
Video conferencing products
Visual imaging products
Medical imaging systems
Professional digital photography systems
IP monitoring, storage solutions
E-communication and digital signage
Broadcast and Production Systems Division
Professional video and audio production equipment for episodic TV and motion pictures
Broadcast production and content creation systems for TV news
Professional monitors, displays, and projectors for b-to-b and large-venue applications
Professional services
Media Applications Solution Division
Consumer, professional, data and advanced recording media solutions
Component Solutions Business Division
OEM AIT & SAIT drives and auto loaders
OEM blue laser and MO drives, Dual RW drives, CD-R/RW drives and floppy drives
OEM Li-ion and li-polymer batteries
Semiconductor devices, including SigmaRAM memory, ICs, CCD sensors,
optical comm. ICs, GPS and cellular/PCs ICs
SALES ORGANIZATIONS
Consumer Sales
Consumer product sales to retailers/dealers
Direct telephone and online sales to consumers via SonyStyle.com
Sale of consumer products and systems to custom A/V installers, home builders, and other special markets
Sales to commercial IT resellers
Sales of professional and consumer AV products to corporate and non-profit institutions directly, as well as AV resellers
DirectPoint(SM) sales support for small and medium businesses
CORPORATE MARKETING
Corporate Marketing is responsible for developing marketing strategies that cross leverage Sony's brand name including marketing platform development, corporate research, tradeshows and exhibits and marketing project administration.
This unit also manages direct marketing and web services.
ENGINEERING, MANUFACTURING
& CUSTOMER SERVICE
Electronics and recording media manufacturing and engineering operations in the U.S. and Mexico; customer service support nationwide
