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Design

Create new values
through the power of design.

Through the power of design,
we envision new paradigms, give meaning to ideas,
and engage globally —
a process that resonates with a diversity of values,
bringing new standards into being.
As we continue to explore
the limitless possibilities of design,
we will work to create new value standards
with people across the globe.

What's New

Creating NEW from reNEWable materials received Red Dot Award in Red Dot Award: Design Concept 2026

Awards

We received 2 GOOD DESIGN AWARDs, including 1 GOLD AWARD.

Awards

Gallery update

Gallery

Harmonic Presence

BRAVIA TV/home theater system design concept

Stories

Sakurai Kokeshi x Sony Design

Extending the wonders of kokeshi dolls through collaborative design

Stories

Demonstration Test for Live Viewing Calming Booth Held at K-Arena

Report

About

Sony Design

Stories

Inside stories on design inspiration

Sony ExploraDream

March 26, 2026

A Creative Entertainment Technology Museum that Ignites Young Dreams with Inspiration

SIGNALS

March 9, 2026

Inventing the in-between

RX1R III digital still camera

November 18, 2025

Crystallizing beauty through the purity of form and function

View All

Interviews & Lectures

Learning from various experts

Naoko Yano
Operating Officer & Head of the Design & Planning Department, Sekisui House, Ltd.

October 3, 2024

Report on a lecture by Ms. Naoko Yano, Operating Officer & Head of the Design & Planning Department at Sekisui House, Ltd.. The report is a digest of Ms. Yano's thoughts on "design for living" through her career in different companies such as MUJI, Isetan Department Store, and at Sekisui House.

Design

Design

What's New

Creating NEW from reNEWable materials received Red Dot Award in Red Dot Award: Design Concept 2026