News
2022
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- November 28, 2022
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New article: INZONE - Helping gamers push the limits
Stories：INZONE
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- October 18, 2022
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Event Information: CMF×MOOD
Event Information
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- October 7, 2022
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We received 4 Good Design Awards, including 1 Gold Award.
Good Design Award 2022 Winner List
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- October 7, 2022
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New article: VISION-S 02 - Racing into the unknown world of mobility
Stories：VISION-S 02
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- September 30, 2022
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Event Information: Park Lab EXPT. 04 What does the mood of society project onto color and shape?
Event Information
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- September 30, 2022
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Interview: Rama Gheerawo, Director of the Helen Hamlyn Centre for Design
Interview: Rama Gheerawo, Director of the Helen Hamlyn Centre for Design
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- September 6, 2022
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Interview: Dominique Chen, Professor of Culture, Media, and Society
Interview: Dominique Chen, Professor of Culture, Media, and Society
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- August 23, 2022
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New article: LinkBuds - A sound experiencelike nothing else in the world born from a bold idea
Stories：LinkBuds
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- August 23, 2022
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Airpeak Base and Airpeak Flight received Red Dot Award in Red Dot Award: Brands & Communication Design 2022
Red Dot Award 2022 Winner List
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- July 25, 2022
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Event Information: INTO SIGHT – Sony Design exhibition at London Design Festival 2022
Event Information
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- July 15, 2022
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Event Information: Park Lab EXPT. 03 Does music affect the heart? Or does the heart affect the music?
Event Information
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- July 5, 2022
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New article: Waste Age: What can design do? - Exhibition in collaboration with Design Museum London
Stories：Waste Age: What can design do?
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- June 27, 2022
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Event Information: Park Lab EXPT. 02 What music does the city play?
Event Information
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- June 24, 2022
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New article: Sony's Motion Logo - Capturing Sony's evolution in visual form
Stories: Sony's Motion Logo
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- May 31, 2022
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Interview: James Bridle, Writer, Artist
Interview: James Bridle, Writer, Artist
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- May 25, 2022
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New article: Making Everyone Smile via Inclusive Design
Sony Group Sustainability Web
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- April 25, 2022
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We received 11 awards in iF Design Award 2022, 3 of which received iF Gold Awards.
iF Design Award 2022 Winner List
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- April 25, 2022
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Interview: Taiyo Fujii, Science fiction writer
Interview: Taiyo Fujii, Science fiction writer
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- April 11, 2022
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New article: Design Vision 2021 - Sci-Fi meets design to shape hopes for the future: Designer roundtable on DESIGN VISION 2021
Stories: Design Vision 2021
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- April 1, 2022
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We received 6 awards in Red Dot Award: Product Design 2022, 3 of which received Red Dot: Best of the Best.
Red Dot Award 2022 Winner List
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- March 25, 2021
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New article: Sony Design Philosophy Noriaki Takagi - Sony Designers Share a Common Understanding that Transcends Words
Philosophy: Noriaki Takagi
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- March 25, 2021
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New article: Sony Design Philosophy Pop Zhang - “Create New Standards” Means Showing New Value to Future Generations
Philosophy: Pop Zhang
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- March 15, 2022
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New article: Flow Machines - Making music like never before
Stories: Flow Machines
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- March 15, 2022
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Sony's Original Blended Material : "WF-1000XM4" Package received WorldStar Awards.
WorldStar Awards Winner List
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- March 15, 2022
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Sony's Original Blended Material : "WF-1000XM4" Package received AsiaStar Awards.
AsiaStar Awards Winner List
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- February 10, 2022
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New article: Airpeak - Creation in the air: Exploring new frontiers of expression
Stories: Airpeak
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- February 10, 2022
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New article: Sony Design Philosophy Gerald Teo - In the language of design, you have to be mindful about what you want to say and how you want to say it
Philosophy: Gerald Teo
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- February 10, 2022
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New article: Sony Design Philosophy Sabina Weiss - Design and Technology Have the Power to Eliminate Disparities
Philosophy: Sabina Weiss
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- January 20, 2022
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New article: Sci-Fi prototyping - Designing the future with science-fiction writers: ONE DAY, 2050 / Sci-Fi Prototyping
Stories: Sci-Fi prototyping
2021
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- December 17, 2021
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Update on Event Information: ONE DAY, 2022/2050 Sci-Fi Prototyping - Sony Design Exhibition at KYOTO STEAM
Event Information
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- December 17, 2021
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New article: Sony Design Philosophy Daigo Maesaka - When We Zero in on the Essential Issue, the Design Reveals Itself
Philosophy: Daigo Maesaka
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- December 17, 2021
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New article: Sony Design Philosophy Yoshihito Ohki - To Create New Value by Blending Technology with Design
Philosophy: Yoshihito Ohki
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- November 26, 2021
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New article: Cinema Line : FX6 / FX3 - For creators who believe in the power of visual storytelling
Stories: Cinema Line : FX6 / FX3
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- November 2, 2021
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Event Information: ONE DAY, 2022/2050 Sci-Fi Prototyping - Sony Design exhibition at KYOTO STEAM
Event Information
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- November 2, 2021
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Interview: Jeff Staple, Creative Director
Interview: Jeff Staple, Creative Director
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- October 20, 2021
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We received 9 Good Design Awards, including 1 Good Focus Award and 1 Gold Award.
Good Design Award 2021 Winner List
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- October 7, 2021
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New article: Sony Design Philosophy Phillip Rose - Weaving context from future needs
Philosophy: Phillip Rose
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- October 7, 2021
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New article: Sony Design Philosophy Asami Yamagishi - Every Aspect of a Design Has to Have Meaning: That’s How We Refine the Essence of an Idea
Philosophy: Asami Yamagishi
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- September 30, 2021
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New article: Perspectives vol.12 - How Triporous spun together a compelling collaboration with A-POC ABLE ISSEY MIYAKE
Stories: Perspectives vol.12
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- September 15, 2021
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Sony Corporate Blog: Tokyo in 2050: Imagined by Sony designers and science fiction writers
Sony Corporate Blog
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- August 30, 2021
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Update on Event Information: ONE DAY, 2050 / Sci-Fi Prototyping - Sony Design Exhibition at Ginza Sony Park
Event Information
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- August 30, 2021
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AI×SPORTS demonstration received Red Dot Award in Red Dot Award: Brands & Communication Design 2021
Red Dot Award 2021 Winner List
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- August 17, 2021
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Event Information: ONE DAY, 2050 / Sci-Fi Prototyping - Sony Design exhibition at Ginza Sony Park
Event Information
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- June 21, 2021
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New article: PlayStation®5 Design Story - A new world of gameplay beyond dimensions
Stories: PlayStation®5 Design Story
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- June 4, 2021
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Design of CineAlta camera "VENICE" received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2021.
National Commendation for Invention 2021
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- May 31, 2021
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Event Report：Mikio Kiura, Author of Design Research:Build, Test, Repeat, Shares Probing Insights
Event Report
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- May 19, 2021
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New article: Building a GUI prototype for an AI-powered recipe-creation app - Creating the future of food
Stories: Building a GUI prototype for an AI-powered recipe-creation app
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- May 14, 2021
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Launch of First Project by A-POC ABLE ISSEY MIYAKE
Created by an engineering team led by Mr. Yoshiyuki Miyamae, the new brand A-POC ABLE ISSEY MIYAKE continues and further develops the unique manufacturing process that A-POC has engaged in for over twenty years. The brand aims to further explore the potential of the A-POC system through exciting encounters and new discoveries the inspiration behind the word "ABLE."
As part of such efforts, TYPE-I is the first project to be born from the brandʼs interdisciplinary and cross-industrial interactions. Using a new material, Triporous™, which is made from rice husks and developed by Sony Group Corporation, a special black color that was not possible to achieve through conventional dying techniques was created. This special color, created by mixing Triporous into the thread used to make the fabric, fades less over time than the conventional dyed black, making it last longer in daily life.
The challenge this time began after an encounter with Takayuki Kitahara, a designer leading communication design for Triporous at Creative Center, Sony Group Corporation.ISSEY MIYAKE news page
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- April 30, 2021
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We received 18 awards in iF Design Award 2021, 2 of which received iF Gold Awards.
iF Design Award 2021 Winner List
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- Apr 13, 2021
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We received 15 awards in Red Dot Award: Product Design 2021, 3 of which received Red Dot: Best of the Best.
Red Dot Award 2021 Winner List
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- Apr 1, 2021
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Interview: Shinichi Nakawazawa (Thinker and Anthropologist)
Interview：Shinichi Nakawazawa (Thinker and Anthropologist)
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- Mar 1, 2021
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New graphic: PlayStation®️5
Wallpapers：PlayStation®️5
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- Mar 1, 2021
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Press Release: Holzweiler and Sony Collaboration
The first launch of the collaboration between Design Center Europe team and Holzweiler involves the AW21 collection. Sony has created ‘Coded Ambience’ digital content for Holzweiler’s main fall content assets released during Copenhagen Fashion Week.
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- Jan 27, 2021
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Event Report: Chengdu Creativity & Design Week
Event Report
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- Jan 20, 2021
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New article: Service Design Master's Course with UNOPS - Supporting the local community and future talents
Stories: Service Design Master's Course with UNOPS
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- Jan 12, 2021
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New article: DESIGN VISION - DESIGN VISION, Sony's design research project
Stories: DESIGN VISION
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- Jan 12, 2021
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New article: Design Research - Sony's approach to design research
The first launch of the collaboration between Design Center Europe team and Holzweiler involves the AW21 collection. Sony has created ‘Coded Ambience’ digital content for Holzweiler’s main fall content assets released during Copenhagen Fashion Week.
2020
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- Dec 25, 2020
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New article: Spatial Reality Display ELF-SR1 - Toward a new horizon of creation
Stories: Spatial Reality Display ELF-SR1
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- Dec 21, 2020
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New article: FANCL Genki Station - A New Space for Health Awareness
Stories: FANCL Genki Station
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- Nov 20, 2020
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New gallery page: Pro-UI
Gallery
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- November 2, 2020
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toio™ received the Grand Award with Special Mention in DFA Design for Asia Awards 2020.
DFA Design for Asia Awards Online Showcase
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- October 30, 2020
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New article: The ID7000™ Spectral Cell Analyzer - Accelerating the development of life sciences
Stories: The ID7000™ Spectral Cell Analyzer
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- October 8, 2020
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VISION-S Prototype received Red Dot: Best of the Best in Red Dot Award: Design Concept 2020.
Red Dot Award 2020 Winner List
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- October 1, 2020
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We received 6 awards in Good Design Award 2020, 2 of which were selected as Good Design Best 100.
Good Design Award 2020 Winner List
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- September 24, 2020
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We received The Prime Minister Award for National Commendation for Invention 2020.
National Commendation for Invention 2020
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- September 17, 2020
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VISION-S Prototype received Silver award in International Design Excellence Awards 2020.
International Design Excellence Awards 2020
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- September 10, 2020
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New article: VISION-S Prototype Design Story - How Sony's foray into mobility became a pursuit of "reality"
Stories: VISION-S Prototype Design Story
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- September 1, 2020
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New article: Sports & AI Project - Discovering the unseen charm of sports
Stories: Sports & AI Project
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- September 1, 2020
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New article: CMF Framework Project - Constantly creating fresh emotional value
Stories: CMF Framework Project
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- September 1, 2020
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Sony Design Consulting Website has been launched.
Sony Design Consulting is a design consulting firm that enables our customers to create business from new perspectives and new vantage points, with new vision.
Since our inception in 1961 as Sony’s in-house design department we have been delivering new value in a variety of forms, from design and concept development of high-quality products and services to brand communication, interactive design utilizing technology, business strategy visualization, organizational management for design-driven business, and more.
By releasing our long-established design capabilities to the world, we believe that we can help solve social problems and create cultural value in addition to generating new business opportunities.Sony Design Consulting
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- August 26, 2020
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New article: Interactive Content Solution - Designing a compelling moment
Stories: Interactive Content Solution
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- August 4, 2020
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Affinity in Autonomy received Red Dot Award in Red Dot Award: Brands & Communication Design 2020.
Red Dot Award 2020 Winner List
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- July 31, 2020
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New article: Perspectives vol.11 - A deeper understanding of the creators can expand the possibilities of craftmaking
Stories: Perspectives vol.11
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- May 21, 2020
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Gallery page has been relaunched
Gallery
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- May 1, 2020
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New graphic: VISION-S Prototype
Wallpapers：VISION-S Prototype
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- March 31, 2020
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We received 7 awards in Red Dot Award: Product Design 2020, 1 of which received Red Dot: Best of the Best.
Red Dot Award 2020 Winner List
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- March 25, 2020
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New article: YOU and BAU - Bringing new experience value to art photography
Stories: YOU and BAU
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- February 28, 2020
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New article: Perspectives vol.10 - Making new value a part of everyday life
Stories: Perspectives vol.10
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- February 28, 2020
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New article: DESIGN VISION - Design research for the future insights
Stories: DESIGN VISION
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- February 28, 2020
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New article: GHOSTBUSTERS ROOKIE TRAINING - Reshaping the experience: Technology as entertainment
Stories: GHOSTBUSTERS ROOKIE TRAINING
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- February 14, 2020
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We received 12 awards in iF Design Award 2020, 3 of which received iF Gold Awards
iF Design Award 2020 Winner List
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- February 4, 2020
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Event Report: VISION-S Prototype
Event Report
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- January 7, 2020
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New article: Immersive Edge - A gateway to the ultimate in immersion
Stories: Immersive Edge
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- January 7, 2020
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Affinity in Autonomy is nominated for Exhibition of the Year and Best Use of Digital Technology in Frame Awards 2020.
Frame Awards 2020 List of Nominees
2019
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- December 27, 2019
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New article: Perspectives vol.9 - Weaving essence into a vision
Stories: Perspectives vol.9
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- December 13, 2019
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New article: Possi - Creative minds making captivating worldviews
Stories: Possi
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- December 5, 2019
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Event Information: Affinity in Autonomy Tokyo Exhibition at Ginza Sony Park
Event Information
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- December 2, 2019
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Event Report: Dutch Design Week DDW Talks
Event Report
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- December 2, 2019
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Event Report: Global Forum
Event Report
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- November 15, 2019
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New article: Sony Mobile corporate vision - Designing a corporate identity
Stories: Sony Mobile corporate vision
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- November 6, 2019
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New article: Hidden Senses Concept - Maximum comfort: Exploring "new everyday living" through intuitive interactions
Stories: Hidden Senses Concept
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- November 6, 2019
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Event Information: Asama International Photo Festival 2019 PHOTO MIYOTA "YOU and BAU"
Event Information
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- November 1, 2019
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New article: Perspectives vol.8 - Experiencing photography through the five senses
Stories: Perspectives vol.8
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- October 31, 2019
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Ginza Sony Park and Papercraft Creatures - Gesundroid received Gold Award in Good Design Award 2019.
Good Design Award 2019 Winner List
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- October 11, 2019
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Event Report: EUIPO - IP Horizon 5.0 Conference
Yutaka Hasegawa, head of Sony Design, made a speech at IP Horizon 5.0 Conference in Alicante, Spain on 26-27 September.
Event Report
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- October 2, 2019
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We received 10 awards in Good Design Award 2019, 3 of which were selected as Good Design Best 100.
Good Design Award 2019 Winner List
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- September 26, 2019
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Hidden Senses received Red Dot: Best of the Best in Red Dot Award: Design Concept 2019.
Red Dot Award 2019 Winner List
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- September 13, 2019
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New article: CAVE without a LIGHT - Crafting a "cross-border" entertainment experience
Stories: CAVE without a LIGHT
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- September 13, 2019
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aibo package received Silver Award in Pentawards 2019.
Pentawards 2019 Winner List
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- August 30, 2019
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New article: Perspectives vol.7 - Reading into extraordinary experiences
Stories: Perspectives vol.7
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- August 26, 2019
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Sony Design showcase the Affinity in Autonomy project at London's iconic V&A Museum for the 2019 London Design Festival.
London Design Festival: Affinity in Autonomy
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- August 16, 2019
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Hidden Senses received Red Dot Award in Red Dot Award: Brands & Communication Design 2019.
Red Dot Award 2019 Winner List
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- July 19, 2019
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A Sony designer creates a prop concept for Men in Black: International
About This News
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- July 1, 2019
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New article: Perspectives vol.6 - The resonance of nature
Stories: Perspectives vol.6
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- June 14, 2019
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New article: Signature Series: DMP-Z1 and IER-Z1R - A ceaseless quest for peerless audio quality
Stories: Signature Series: DMP-Z1 and IER-Z1R
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- June 14, 2019
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New movie: Affinity in Autonomy
Brand Story: Sony Design Exhibition at Milan Design Week 2019
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- April 1, 2019
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Update on Event Information: Affinity in Autonomy - Sony Design Exhibition at Milan Design Week 2019
Affinity in Autonomy
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- March 25, 2019
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We received 7 awards in Red Dot Award: Product Design 2019, 1 of which received Red Dot: Best of the Best.
Red Dot Award 2019 Winner List
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- March 25, 2019
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Event Report: Frame Lab 2019
Hirotaka Tako, Chief Art Director of Sony's Home Product Design Group, made a speech at Frame Lab 2019.
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- Date:
- February 21, 2019
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- Venue:
- Kromhouthal, Amsterdam, The Netherlands
Event Report
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- March 25, 2019
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The Creative Center has opened a satellite office.
About Our Satellite Office
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- March 18, 2019
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We received 13 awards in iF Design Award 2019, 3 of which received iF Gold Awards.
iF Design Award 2019 Winner List
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- March 8, 2019
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New movie: New Opportunities in “Cooking” with AI and Robotics
Brand Story: AI x Robotics x Cooking
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- March 1, 2019
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New article: Perspectives vol.5 - Loosen up to get closer to customers
Stories: Perspectives vol.5
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- March 1, 2019
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Hidden Senses received Jury's Choice for the Best Use of Digital Technology in FRAME Awards 2019.
FRAME Awards Official Web Site
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- February 19, 2019
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New article: UX Branding Project - Enriching the Sony brand experience through a consistent UX
Stories: UX Branding Project
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- February 15, 2019
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Event Information: Sony Design will be exhibiting at Milan Design Week 2019
Affinity in Autonomy
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- February 4, 2019
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We received the grand award for Japan Packaging Design Award 2019.
Japan Package Design Awards 2019 Winner List
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- January 7, 2019
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New article: Slice of Living 2019 - Bringing creator’s visions into living spaces
Stories: Slice of Living 2019
2018
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- December 28, 2018
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New article: Perspectives vol.4 - Inspiration from the streets: Drifting moods, flowing thoughts
Stories: Perspectives vol.4
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- December 25, 2018
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Event Report: Domusforum 2018
Yutaka Hasegawa, head of Sony Design, made a speech at Domusforum 2018 in Milan.
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- Date:
- October 11, 2018
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- Venue:
- Teatro Franco Parenti, Milan, Italy
Event Report
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- December 10, 2018
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New movie: AI x Robotics x Cooking
A concept movie of what could be possible with AI x Robotics for cooking and dining experiences. This is part of collaborative project between Sony and Carnegie Mellon University.
The Official Global YouTube channel for Sony
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- November 9, 2018
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New article: Perspectives vol.3 - Light from the past and present, observed from two different perspectives
Stories: Perspectives vol.3
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- October 31, 2018
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aibo and BRAVIA® A9F series received Gold Award in Good Design Award 2018.
Good Design Award 2018 Winner List
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- October 29, 2018
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New article: VENICE - How co-creation unlocked the future of cinema
Stories: VENICE
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- October 3, 2018
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We received 13 awards in Good Design Award, 6 of which were selected as Good Design Best 100.
Good Design Award 2018 Winner List
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- October 3, 2018
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Update on Event Information: Hidden Senses at Park
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- September 28, 2018
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Event Information: A Castiglioni monographic exhibition La Triennale di Milano, Milan
We have taken a part in the exhibition marking the anniversary of Achille Castiglioni.
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- Dates:
- October 6, 2018 - January 20, 2019 Monday to Saturday, 10:30 - 20:30
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- Venue:
- La Triennale di Milano
More Information
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- September 13, 2018
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Event Information: Hidden Senses at Park
"Hidden Senses" awarded the Best Playfulness 2018 at Milan Design Week will be exhibited at Ginza Sony Park.
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- Dates:
- September 29 - November 4, 2018 10:00-20:00
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- Venue:
- Ginza Sony Park PARK B2 5-3-1 Ginza, Chuo-ku, Tokyo
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- September 6, 2018
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New article: China Eastern Airlines Brand Showroom - Breathing life into solutions with design
Stories: China Eastern Airlines Brand Showroom
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- August 31, 2018
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New article: Perspectives vol.2 - What does AI make of a story taken out of its timeline?
Stories: Perspectives vol.2
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- August 20, 2018
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Event Information: G . F Smith presents SST® typeface by Monotype and Sony design
Join us for an exhibition that explores the concept, design process, and real-world application of corporate typeface SST®, brought to life on a variety of G . F Smith papers.
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- Dates:
- August 15 - September 11, 2018 Monday to Friday, 10am - 5pm
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- Place:
- G . F SMITH Show Space 27-28 Eastcastle Street, W1W 8DH
G . F SMITH official Web site
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- August 16, 2018
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We received Red Dot Award: Communication Design 2018.
Red Dot Award 2018 Winner List
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- August 1, 2018
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New article: Soft Minimalism - Embedding the viewing experience into day-to-day living
Stories：Soft Minimalism
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- April 23, 2018
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Event Report: SXSW 2018 "WOW Studio"
Event Report
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- April 17, 2018
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Event Information: Sony Design will be exhibiting at Milan Design Week 2018 (17-22 April, Milan).
Hidden Senses: Sony Design Exhibition at Milan Design Week 2018
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- April 9, 2018
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We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2018 Winner List
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- March 12, 2018
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We received 19 awards in iF Design Award 2018, 4 of which received iF Gold Awards.
iF Design Award 2018 Winner List
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- January 19, 2018
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Event Report: INSPIRATION:AGITATION exhibit
Event Report
2017
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- November 2, 2017
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We received 17 Good Design Awards, 4 of which were selected as Best 100, and 3 Good Design Gold Awards.
Good Design Award 2017 Winner List
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- May 25, 2017
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We received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2017.
National Commendation for Invention 2017 Winner List
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- April 25, 2017
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Event Report: SXSW2017 THE WOW FACTORY
Event Report
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- April 19, 2017
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Event Report: Innovation & Design: Exhibit and Designers' Panel Discussion at Sony Square NYC
Event Report
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- April 3, 2017
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We received 14 awards in Red Dot Award: Product Design 2017, 1 of which received Red Dot: Best of the Best.
Red Dot Award 2017 Winner List
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- March 12, 2017
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We received 19 awards in iF Design Award 2017, 3 of which received iF Gold Awards.
iF Design Award 2017 Winner List
2016
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- October 28, 2016
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We received 13 Good Design Awards, 4 of which were selected as Best 100, and 2 Good Design Gold Awards.
Good Design Award 2016 Winner List
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- September 26, 2016
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We received the Gold Award for Pentawards 2016.
Pentawards 2016 Winner List
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- March 30, 2016
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We received 18 awards in Red Dot Award: Product Design 2016, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2016 Winner List
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- March 3, 2016
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Event Report: Sony Design: MAKING MODERN exhibition & conference in Kyoto
Event Report
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- February 29, 2016
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We received 20 awards in iF design awards 2016, 2 of which received iF Gold Awards.
iF Design Award 2016 Winner List
2015
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- September 29, 2015
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We received 15 Good Design Award 2015, 4 of which were selected in the Best 100
Good Design Award 2015 Winner List
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- July 14, 2015
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Event Report: Sony Design: MAKING MODERN pre-event talk
Event Report
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- May 21, 2015
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We received The Prize of the Minister of Economy, Trade and Industry for National Commendation for Invention 2015
National Commendation for Invention 2015 Winner List
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- April 16, 2015
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Event Report: Sony Design: MAKING MODERN exhibition at the Sony Building in Ginza
Event Report
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- March 30, 2015
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We received 15 awards in Red Dot Award: Product Design 2015, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2015 Winner List
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- March 2, 2015
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We received 15 iF design award in 2015, 2 of which received iF gold award.
iF Design Award 2015 Winner List
2014
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- November 5, 2014
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We received 2 Good Design Gold Awards and 2 Design for the Future Awards in Good Design Award 2014.
Good Design Award 2014 Winner List
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- October 10, 2014
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We received the Bronze award for Pentawards 2014.
Pentawards 2014 Winner List
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- March 24, 2014
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We received 14 awards in Red Dot Award: Product Design 2014, 2 of which received Red Dot: Best of the Best.
Red Dot Award 2014 Winner List
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- March 3, 2014
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We received 26 iF product design awards in 2014, 3 of which received iF gold award.
iF Design Award 2014 Winner List