New article: PlayStation®5 Design Story - A new world of gameplay beyond dimensions
Design of CineAlta camera "VENICE" received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2021.
Event Report：Mikio Kiura, Author of Design Research:Build, Test, Repeat, Shares Probing Insights
New article: Building a GUI prototype for an AI-powered recipe-creation app - Creating the future of food
Launch of First Project by A-POC ABLE ISSEY MIYAKE
Created by an engineering team led by Mr. Yoshiyuki Miyamae, the new brand A-POC ABLE ISSEY MIYAKE continues and further develops the unique manufacturing process that A-POC has engaged in for over twenty years. The brand aims to further explore the potential of the A-POC system through exciting encounters and new discoveries the inspiration behind the word "ABLE."
As part of such efforts, TYPE-I is the first project to be born from the brandʼs interdisciplinary and cross-industrial interactions. Using a new material, Triporous™, which is made from rice husks and developed by Sony Group Corporation, a special black color that was not possible to achieve through conventional dying techniques was created. This special color, created by mixing Triporous into the thread used to make the fabric, fades less over time than the conventional dyed black, making it last longer in daily life.
The challenge this time began after an encounter with Takayuki Kitahara, a designer leading communication design for Triporous at Creative Center, Sony Group Corporation.
We received 18 awards in iF Design Award 2021, 2 of which received iF Gold Awards.
We received 15 awards in Red Dot Award: Product Design 2021, 3 of which received Red Dot: Best of the Best.
Interview: Shinichi Nakawazawa (Thinker and Anthropologist)
New graphic: PlayStation®️5
Press Release: Holzweiler and Sony Collaboration
The first launch of the collaboration between Design Center Europe team and Holzweiler involves the AW21 collection. Sony has created ‘Coded Ambience’ digital content for Holzweiler’s main fall content assets released during Copenhagen Fashion Week.
Event Report: Chengdu Creativity & Design Week
New article: Service Design Master's Course with UNOPS - Supporting the local community and future talents
New article: DESIGN VISION - DESIGN VISION, Sony's design research project
New article: Design Research - Sony's approach to design research
New article: Spatial Reality Display ELF-SR1 - Toward a new horizon of creation
New article: FANCL Genki Station - A New Space for Health Awareness
New gallery page: Pro-UI
toio™ received the Grand Award with Special Mention in DFA Design for Asia Awards 2020.
New article: The ID7000™ Spectral Cell Analyzer - Accelerating the development of life sciences
VISION-S Prototype received Red Dot: Best of the Best in Red Dot Award: Design Concept 2020.
We received 6 awards in Good Design Award 2020, 2 of which were selected as Good Design Best 100.
We received The Prime Minister Award for National Commendation for Invention 2020.
VISION-S Prototype received Silver award in International Design Excellence Awards 2020.
New article: VISION-S Prototype Design Story - How Sony's foray into mobility became a pursuit of "reality"
New article: Sports & AI Project - Discovering the unseen charm of sports
New article: CMF Framework Project - Constantly creating fresh emotional value
Sony Design Consulting Website has been launched.
Sony Design Consulting is a design consulting firm that enables our customers to create business from new perspectives and new vantage points, with new vision.
Since our inception in 1961 as Sony’s in-house design department we have been delivering new value in a variety of forms, from design and concept development of high-quality products and services to brand communication, interactive design utilizing technology, business strategy visualization, organizational management for design-driven business, and more.
By releasing our long-established design capabilities to the world, we believe that we can help solve social problems and create cultural value in addition to generating new business opportunities.
New article: Interactive Content Solution - Designing a compelling moment
Affinity in Autonomy received Red Dot Award in Red Dot Award: Brands & Communication Design 2020.
New article: Perspectives vol.11 - A deeper understanding of the creators can expand the possibilities of craftmaking
Gallery page has been relaunched
New graphic: VISION-S Prototype
We received 7 awards in Red Dot Award: Product Design 2020, 1 of which received Red Dot: Best of the Best.
New article: YOU and BAU - Bringing new experience value to art photography
New article: Perspectives vol.10 - Making new value a part of everyday life
New article: DESIGN VISION - Design research for the future insights
New article: GHOSTBUSTERS ROOKIE TRAINING - Reshaping the experience: Technology as entertainment
We received 12 awards in iF Design Award 2020, 3 of which received iF Gold Awards
Event Report: VISION-S Prototype
New article: Immersive Edge - A gateway to the ultimate in immersion
Affinity in Autonomy is nominated for Exhibition of the Year and Best Use of Digital Technology in Frame Awards 2020.
New article: Perspectives vol.9 - Weaving essence into a vision
New article: Possi - Creative minds making captivating worldviews
Event Information: Affinity in Autonomy Tokyo Exhibition at Ginza Sony Park
Event Report: Dutch Design Week DDW Talks
Event Report: Global Forum
New article: Sony Mobile corporate vision - Designing a corporate identity
New article: Hidden Senses Concept - Maximum comfort: Exploring "new everyday living" through intuitive interactions
Event Information: Asama International Photo Festival 2019 PHOTO MIYOTA "YOU and BAU"
New article: Perspectives vol.8 - Experiencing photography through the five senses
Ginza Sony Park and Papercraft Creatures - Gesundroid received Gold Award in Good Design Award 2019.
Event Report: EUIPO - IP Horizon 5.0 Conference
Yutaka Hasegawa, head of Sony Design, made a speech at IP Horizon 5.0 Conference in Alicante, Spain on 26-27 September.
We received 10 awards in Good Design Award 2019, 3 of which were selected as Good Design Best 100.
Hidden Senses received Red Dot: Best of the Best in Red Dot Award: Design Concept 2019.
New article: CAVE without a LIGHT - Crafting a "cross-border" entertainment experience
aibo package received Silver Award in Pentawards 2019.
New article: Perspectives vol.7 - Reading into extraordinary experiences
Sony Design showcase the Affinity in Autonomy project at London's iconic V&A Museum for the 2019 London Design Festival.
Hidden Senses received Red Dot Award in Red Dot Award: Brands & Communication Design 2019.
A Sony designer creates a prop concept for Men in Black: International
New article: Perspectives vol.6 - The resonance of nature
New article: Signature Series: DMP-Z1 and IER-Z1R - A ceaseless quest for peerless audio quality
New movie: Affinity in Autonomy
Update on Event Information: Affinity in Autonomy - Sony Design Exhibition at Milan Design Week 2019
We received 7 awards in Red Dot Award: Product Design 2019, 1 of which received Red Dot: Best of the Best.
Event Report: Frame Lab 2019
Hirotaka Tako, Chief Art Director of Sony's Home Product Design Group, made a speech at Frame Lab 2019.
The Creative Center has opened a satellite office.
We received 13 awards in iF Design Award 2019, 3 of which received iF Gold Awards.
New movie: New Opportunities in “Cooking” with AI and Robotics
New article: Perspectives vol.5 - Loosen up to get closer to customers
Hidden Senses received Jury's Choice for the Best Use of Digital Technology in FRAME Awards 2019.
New article: UX Branding Project - Enriching the Sony brand experience through a consistent UX
Event Information: Sony Design will be exhibiting at Milan Design Week 2019
We received the grand award for Japan Packaging Design Award 2019.
New article: Slice of Living 2019 - Bringing creator’s visions into living spaces
New article: Perspectives vol.4 - Inspiration from the streets: Drifting moods, flowing thoughts
Event Report: Domusforum 2018
Yutaka Hasegawa, head of Sony Design, made a speech at Domusforum 2018 in Milan.
New movie: AI x Robotics x Cooking
A concept movie of what could be possible with AI x Robotics for cooking and dining experiences. This is part of collaborative project between Sony and Carnegie Mellon University.
New article: Perspectives vol.3 - Light from the past and present, observed from two different perspectives
aibo and BRAVIA® A9F series received Gold Award in Good Design Award 2018.
New article: VENICE - How co-creation unlocked the future of cinema
We received 13 awards in Good Design Award, 6 of which were selected as Good Design Best 100.
Update on Event Information: Hidden Senses at Park
Event Information: A Castiglioni monographic exhibition La Triennale di Milano, Milan
We have taken a part in the exhibition marking the anniversary of Achille Castiglioni.
Event Information: Hidden Senses at Park
"Hidden Senses" awarded the Best Playfulness 2018 at Milan Design Week will be exhibited at Ginza Sony Park.
New article: China Eastern Airlines Brand Showroom - Breathing life into solutions with design
New article: Perspectives vol.2 - What does AI make of a story taken out of its timeline?
Event Information: G . F Smith presents SST® typeface by Monotype and Sony design
Join us for an exhibition that explores the concept, design process, and real-world application of corporate typeface SST®, brought to life on a variety of G . F Smith papers.
We received Red Dot Award: Communication Design 2018.
New article: Soft Minimalism - Embedding the viewing experience into day-to-day living
Event Report: SXSW 2018 "WOW Studio"
Event Information: Sony Design will be exhibiting at Milan Design Week 2018 (17-22 April, Milan).
We received 17 awards in Red Dot Award: Product Design 2018, 2 of which received Red Dot: Best of the Best.
We received 19 awards in iF Design Award 2018, 4 of which received iF Gold Awards.
Event Report: INSPIRATION:AGITATION exhibit
We received 17 Good Design Awards, 4 of which were selected as Best 100, and 3 Good Design Gold Awards.
We received The Prize of the Chairman of HATSUMEI KYOKAI(JIII) for National Commendation for Invention 2017.
Event Report: SXSW2017 THE WOW FACTORY
Event Report: Innovation & Design: Exhibit and Designers' Panel Discussion at Sony Square NYC
We received 14 awards in Red Dot Award: Product Design 2017, 1 of which received Red Dot: Best of the Best.
We received 19 awards in iF Design Award 2017, 3 of which received iF Gold Awards.
We received 13 Good Design Awards, 4 of which were selected as Best 100, and 2 Good Design Gold Awards.
We received the Gold Award for Pentawards 2016.
We received 18 awards in Red Dot Award: Product Design 2016, 2 of which received Red Dot: Best of the Best.
Event Report: Sony Design: MAKING MODERN exhibition & conference in Kyoto
We received 20 awards in iF design awards 2016, 2 of which received iF Gold Awards.
We received 15 Good Design Award 2015, 4 of which were selected in the Best 100
Event Report: Sony Design: MAKING MODERN pre-event talk
We received The Prize of the Minister of Economy, Trade and Industry for National Commendation for Invention 2015
Event Report: Sony Design: MAKING MODERN exhibition at the Sony Building in Ginza
We received 15 awards in Red Dot Award: Product Design 2015, 2 of which received Red Dot: Best of the Best.
We received 15 iF design award in 2015, 2 of which received iF gold award.
We received 2 Good Design Gold Awards and 2 Design for the Future Awards in Good Design Award 2014.
We received the Bronze award for Pentawards 2014.
We received 14 awards in Red Dot Award: Product Design 2014, 2 of which received Red Dot: Best of the Best.
We received 26 iF product design awards in 2014, 3 of which received iF gold award.