SONY

About Sony Design

Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony Design has forged its reputation as a leading and award-winning global design team. Today the group’s contribution has expanded beyond purely product design to a wide range of design activities, including user experience, communication, entertainment and more. We continuously explore the possibilities of design, working with people around the world to realize richer experiences and more comfortable lifestyles – whilst creating ‘new standards’ of value through the fusion of creativity and technology.

Sony Design Philosophy

The Sony Design Philosophy is to "Create New Standards". Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally — a process that resonates with a diversity of values, bringing new standards into being. Through the power of design, we envision new paradigms, give meaning to ideas, and engage globally — a process that resonates with a diversity of values, bringing new standards into being. As we continue to explore the limitless possibilities of design, we will work to create new value standards with people across the globe.

The Team

Members with diverse expertise and nationalities work together to engage in a variety of design activities, such as product and service development, design R&D and trend research. Taking advantage of our offices around the world, we are involved in a diverse range of endeavors.