Stepping into our
'INTO SIGHT' Exhibition
Designing for the future
November 1, 2023
XR Catch
Connecting Hearts Beyond Constraints:
An Opportunity for Play Created
with Inclusive Design Methods
Creepy Nuts
Special Live
Creativity comes from play
March 1, 2023
INZONE
Helping gamers push the limits
November 28, 2022
VISION-S 02
Racing into the unknown world of mobility
October 7, 2022
LinkBuds
A sound experience like nothing else in the world, born from a bold idea
August 23, 2022
Waste Age:
What can design do?
Exhibition in collaboration with Design Museum London
July 5, 2022
Sony’s Motion Logo
Capturing Sony’s evolution in visual form
June 24, 2022
DESIGN VISION
Sci-Fi meets design to shape hopes for the future: Designer roundtable on DESIGN VISION 2021
April 11, 2022
Flow Machines
Making music like never before
March 15, 2022
Airpeak
Creation in the air: Exploring new frontiers of expression
February 10, 2022
Sci-Fi prototyping
Designing the future with science-fiction writers: ONE DAY, 2050 / Sci-Fi Prototyping
January 20, 2022
Cinema Line : FX6 / FX3
For creators who believe in the power of visual storytelling
November 26, 2021
Perspectives vol.12
How Triporous spun together a compelling collaboration with A-POC ABLE ISSEY MIYAKE
September 30, 2021
PlayStation®5
Design Story
A new world of gameplay beyond dimensions
July 21, 2021
Building a GUI prototype for an AI-powered
recipe-creation app
Creating the future of food
May 19, 2021
Service Design Master's Course with UNOPS
Supporting the local community and
future talents
DESIGN VISION
DESIGN VISION, Sony's design research project
January 12, 2021
Design Research
Sony's approach to design research
January 12, 2021
Spatial Reality Display
ELF-SR1
Toward a new horizon
of creation
FANCL Genki Station
A New Space for
Health Awareness
The ID7000™
Spectral Cell Analyzer
Accelerating the development of life sciences
October 30, 2020
VISION-S Prototype
Design Story
How Sony's foray into mobility became
a pursuit of "reality"
No.1 Dialog
September 10, 2020
VISION-S Prototype
Design Story
How Sony's foray into mobility became
a pursuit of "reality"
No.2 Exterior design
September 10, 2020
VISION-S Prototype
Design Story
How Sony's foray into mobility became
a pursuit of "reality"
No.3 Interior design
September 10, 2020
VISION-S Prototype
Design Story
How Sony's foray into mobility became
a pursuit of "reality"
No.4 UI/UX design
September 10, 2020
VISION-S Prototype
Design Story
How Sony's foray into mobility became
a pursuit of "reality"
No.5 Communication design
September 10, 2020
Sports & AI Project
Discovering the unseen charm of sports
September 1, 2020
CMF Framework Project
Constantly creating fresh emotional value
September 1, 2020
Interactive Content Solution
Designing a compelling moment
August 26, 2020
Perspectives vol.11
A deeper understanding of the creators can expand the possibilities of craftmaking
July 31, 2020
YOU and BAU
Bringing new experience value to art photography
March 25, 2020
Perspectives vol.10
Making new value a part of everyday life
February 28, 2020
DESIGN VISION 2019
Design research for the future insights
February 28, 2020
GHOSTBUSTERS ROOKIE TRAINING
Reshaping the experience: Technology as entertainment
February 28, 2020
Immersive Edge
A gateway to the ultimate in immersion
January 7, 2020
Perspectives vol.9
Weaving essence into a vision
December 27, 2019
Possi
Creative minds making captivating worldviews
December 13, 2019
Sony Mobile
corporate vision
Designing a corporate identity
November 15, 2019
Hidden Senses Concept
Maximum comfort: Exploring "new everyday living" through intuitive interactions
November 6, 2019
Perspectives vol.8
Experiencing photography through the five senses
November 1, 2019
CAVE without a LIGHT
Crafting a "cross-border" entertainment experience
September 13, 2019
Perspectives vol.7
Reading into extraordinary experiences
August 30, 2019
Perspectives vol.6
The resonance of nature
July 1, 2019
Signature Series:
DMP-Z1 and IER-Z1R
A ceaseless quest for peerless audio quality
June 14, 2019
Perspectives vol.5
Loosen up to get closer to customers
March 1, 2019
UX Branding Project
Enriching the Sony brand experience through a consistent UX
February 19, 2019
Slice of Living 2019
Bringing creator’s visions into living spaces
January 7, 2019
Perspectives vol.3
Light from the past and present, observed from two different perspectives
November 9, 2018
VENICE
How co-creation unlocked the future of cinema
October 29, 2018
China Eastern Airlines Brand Showroom
Breathing life into solutions with design
September 6, 2018
Perspectives vol.2
What does AI make of a story taken out of its timeline?
August 31, 2018
Soft Minimalism
Embedding the viewing experience into day-to-day living
August 1, 2018
A new surgical microscope system
Bringing cutting-edge technology to the medical field
July 17, 2018
Perspectives vol.1
Bringing Relaxation into "Idealized" Ways of Working and Living
June 29, 2018
A(i)R Hockey
Design meets AR, unlocking exciting new possibilities
May 18, 2018
Interactive CUBE
Endless evolution into fresh forms of fun
May 18, 2018
toio™
A new way to play: Cultivating creativity
February 7, 2018
RX0
The infinite possibilities of the RX0
January 9, 2018
IFA 2017
A place to embody a brand:
Designing a location to represent the Sony brand experience
ambie sound earcuffs
Guiding the listening experience into an uncharted future
October 10, 2017
DPT-RP1
Paper for the digital age
August 31, 2017
Immersive Space Entertainment
How designers are shaping the technologies for "future experiences"
May 19, 2017
Warp Square
Composing the "next story" with a unique interface
May 19, 2017
Motion Sonic Project
Reworking microphones to amplify wind noise
May 19, 2017
Space and Communication Design
Sony's "ideal factory," a constant source of wows, keeps the fun flowing
May 19, 2017
Any Surface
A single point: The origin of Sony’s new-generation user interface
February 27, 2017
KOOV™
Letting the innovators of tomorrow explore their imaginations
February 1, 2017
One Slate
-Slice of Living-
The artistic aesthetics of the One Slate experience
January 5, 2017
Slice of Living 2017
Styling the space, styling the viewing experience
January 5, 2017
EXTRA BASS™ Series
Powerful bass and dazzling light in a single package
January 5, 2017
Signature Series
To deliver the ultimate musical experience in headphones
September 1, 2016
Future Lab Program
Sharing new value and forging a new future with users
September 1, 2016
News Suite
Sony brings business divisions and design teams together to create new value
July 20, 2016
Slice of Living
Making home entertainment more comfortable
April 7, 2016
Sony Bank WALLET
How the "story" fuels business
April 7, 2016
Life Space UX
Unlocking the potential of spaces to enrich everyday life
March 17, 2016
α7/RX series
Enhancing value across generations
January 20, 2016
BeautyExplorer™
Exploring the future of health and beauty
September 29, 2015
h.ear™
Letting listeners find their own style,
in new classics
Negative Space
Showing what’s behind premium audio
March 30, 2015
Pure Geometry
A symphony of audio-visual
and interior elements
4K Ultra Short Throw Projector
Bringing extraordinary experience home
November 21, 2014
DSC-KW1/KW11
Creating a camera that’s a charming approach to selfies
October 24, 2014
Lifelog application and smartwear products
Life-enriching technology that’s a perfect fit
September 4, 2014
Definitive Outline
Create new music experience with wireless
June 13, 2014
2014 BRAVIA®
Redefining the value of TVs
May 15, 2014
DSC-QX100 /
DSC-QX10
Beyond the bounds of camera conventions
March 3, 2014
SST Type Project
Designing an Authentic Typeface
December 18, 2013
SST Type Project
Special Interview with Type Director Akira Kobayashi
December 11, 2013
SH800 / SP6800
Advancing into medical frontiers
November 15, 2013
Xperia™ Z1
Putting it all together for smartphones as you’ve never experienced them before
October 25, 2013
SHAKE-7 /
MHC-GPX88
Creating music experiences that defy expectations
August 1, 2013
Sense of Quartz
Materials that signal captivating experiences
May 1, 2013
WALKMAN®
NWD-W270 series
Taking music to new heights, and new depths
April 25, 2013
DSC-RX1 / SLT-A99V /
NEX-VG900
Setting the standard in imaging
December 18, 2012