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Sony's Purpose & Values

Sony’s Purpose & Values

Purpose

Fill the world with emotion, through the power of creativity and technology.

Values

Dreams & Curiosity
Pioneer the future with dreams and curiosity.
Diversity
Pursue the creation of the very best by harnessing diversity and varying viewpoints.
Integrity & Sincerity
Earn the trust for the Sony brand through ethical and responsible conduct.
Sustainability
Fulfill our stakeholder responsibilities through disciplined business practices.
Sessions Co-Creation that inspires radiant KANDO

From the perspective of "Co-Creation," the "SESSIONS" series features dialogues that introduce the activities of Sony's diverse employees to create Kando, based on Sony's Purpose to "fill the world with emotion, through the power of creativity and technology." Through conversations between Sony employees and our various partners, this series gives a candid look at scenes from real Sony projects, demonstrating what kinds of "Co-Creation" are enabled by the combination of Sony's creativity and technology with the efforts of business partners and creators, and what kind of Kando these initiatives spread around the world.