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The press releases on this website are provided for historical reference purposes only.
Please note that certain information may have changed since the date of release.

April 10, 2012

Broadening the Environment for 4K Digital Motion Picture Production
Sony’s Open Platform Gains Wide Support from Production Equipment Manufacturers

    F65 F65
    4K Color Grading Facility 4K Color Grading Facility

    Sony’s F65 CineAlta camera delivers 4K image resolution—the highest resolution currently available in the digital motion picture production industry. Last autumn, Sony announced that the camera’s SRMASTER recording formats (F65RAW files and 2K/HD MPEG-4 Simple Studio Profile) would be promoted to the market as an open platform. Since that time, Sony has worked to gain the industry’s broaden support for these formats by providing technical specifications and development assistance to content production equipment manufacturers.

    As a result, in February, six makers of nonlinear editing system and color grading solutions launched new product releases with full support for the SRMASTER format. Ten major Hollywood post-production companies are also moving forward with their support in their facilities to accommodate F65 shot projects.

    Today, as a proof of broader acceptance by the industry, another six partner companies have implemented SRMASTER format support in their products for on-set dailies, nonlinear editing, color grading, ingesting (into the post-production pipeline), and compositing.

    With support already provided by multiple of such partner companies, movie makers are given a tool and environment to enjoy flawless 4K content production workflow.

    To further evolve the efficiency of SRMASTER workflows, Sony has also developed technology to enable high-speed transfer of SRMASTER high-definition image file through ordinary coaxial cable interface (3G-SDI). This new “SRExpress” interface, which can transfer files 5 times faster than real time,1 will be enabled by Sony’s SR-R1 SRMASTER portable recorder in May.

    • 1 In SR-Lite mode

    As an addition as of April 2012, the following partner companies implement support for the SRMASTER format:

    ◎ AJA, Avid®, Codex, Drastic Technologies, DVS Digital Video Systems GmbH, Quantel
    AJA and Drastic Technologies support SRExpress
    Avid supports with plug-in software by Sony

    Sony’s high-quality content production system is fully file-based and networkable, and integrates with the entire process, from 4K shooting to editing.

    Sony is committed to supporting creative professionals and their pursuit of the endless possibilities of expression in movie content, and Sony will continue its efforts to revitalize the entertainment market and ultimately enhance consumers’ enjoyment of movie entertainment through a broad range of professional solutions.

    Reference: As of February 2012, the following manufacturers and facilities support the SRMASTER format.

    On-set dailies, color grading, component device manufacturers:
    ◎ASSIMILATE, Blackmagic Design, Colorfront, FilmLight, MTI, YoYotta

    Post-production facilities:
    ◎Colorworks, Company 3, DigitalFilm Tree, EFILM, Encore Hollywood/Level 3 Post, FotoKem, Hollywood DI, Light Iron, Modern VideoFilm, Technicolor

    • ・SRMASTER is a registered trademark of the Sony Corporation.
    • ・Other company and product names used herein are trademarks or registered trademarks of their respective owners.
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