Sony Corporation has announced the following organizational and personnel changes.

(Effective September 1, 2014)

Organizational Changes

UX, Product Strategy, Sales & Marketing Platform

• UX, Product Strategy, Sales & Marketing Platform to be established.
• UX, Product Strategy, Sales & Marketing Group to be established within UX, Product Strategy, Sales & Marketing Platform. Headquarters Brand Strategy Department, UX & Product Strategy Group and Global Sales & Marketing Group to be transferred to this Group.
• Business Development Division to be transferred to UX, Product Strategy, Sales & Marketing Platform.

Professional Services

• Creative Center to be moved to Professional Services.

Executive Appointments

Kazuo Hirai, President and CEO to be appointed Officer in charge of UX, Product Strategy, Sales & Marketing Platform.

Kunimasa Suzuki

Corporate Executive Officer, Executive Vice President
(New)
Officer in charge of Mobile Business
(Current)
Officer in charge of Mobile Business and UX, Product Strategy and Creative Platform

Shiro Kambe

Corporate Executive Officer, Executive Vice President
(New)
Officer in charge of Legal, Compliance, Corporate Communications, CSR and External Relations
(Current)
Officer in charge of Legal, Compliance, Corporate Communications, CSR, External Relations and Brand

Personnel Appointments

UX, Product Strategy, Sales & Marketing Platform

Hideyuki Furumi

Corporate Executive, Senior Vice President
(New)
President of UX, Product Strategy, Sales & Marketing Group,
UX, Product Strategy, Sales & Marketing Platform
(Current)
President of UX & Product Strategy Group,
UX, Product Strategy and Creative Platform

Hiroshi Takahashi

(New)
Deputy President of UX, Product Strategy, Sales & Marketing Group, UX, Product Strategy, Sales & Marketing Platform
(Current)
President of Global Sales & Marketing Group,
Global Sales & Marketing Platform