Sony Group Corporation ("Sony") today announced that it has commercialized the mixed reality (MR) experience it has been providing through its "Sociable Cart: SC-1" as a new business named "MR Cruise," with the service to be launched today.

SC-1 is equipped with mixed reality technology developed by the Sony Group. By superimposing various CG onto images of the surrounding environment shown on the in-car display, the car window, which was previously used only for viewing scenery, can be transformed into an entertainment space, enabling passengers to enjoy the journey itself even more. To date, it has been deployed at a range of locations, including golf courses, botanical gardens, parks, and shopping malls, and experienced by more than 20,000 people.

MR Cruise is a content service that allows the mixed reality experience that Sony has cultivated until now to be installed not only on the SC-1, but on all types of vehicles such as taxis, buses, and trains.

Sony will apply its technology cultivated through the development of SC-1 in a variety of places to evolve "every movement into an enjoyable movement."

Contact information for MR Cruise business: sociablecart@sony.com