The press releases on this website are provided for historical reference purposes only.
Please note that certain information may have changed since the date of release.
November 27, 2024
"Time Trip Taxi" takes passengers through history in Taito ward
Sony Group Corporation ("Sony") today announced that as the first phase in the launch of its MR Cruise service, which utilizes the mixed reality (MR) technology cultivated through its Sociable Cart: SC-1, the service will be provided in "Time Trip Taxi," starting from December 2024.
Delivered jointly with Daiwa Motor Transportation Co., Ltd., this service is the first practical implementation of MR Cruise. By riding a taxi specially equipped to provide an MR Cruise experience, passengers will be able to enjoy content themed around ukiyo-e Japanese art and Edo period culture in the Asakusa, Yanaka, and Ueno areas of Taito ward. They can experience the feeling of traveling back and forth in time by simultaneously viewing the outside scenery presented inside the vehicle, together with CG and audio related to that location.
Sony will apply its technology cultivated through the development of SC-1 in a variety of places to evolve "every movement into an enjoyable movement."
