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December 2, 2024
Launch of the second "MR Cruise" service that enables passengers to experience mixed reality
Installed in Level 4 autonomous driving vehicle and provided in Eiheiji Town, Fukui Prefecture
Sony Group Corporation ("Sony") today announced that as the second phase in the launch of its MR Cruise service, which utilizes the mixed reality (MR) technology cultivated through its Sociable Cart : SC-1, it will provide the service for use in a Level 4 autonomous driving vehicle in Eiheiji Town, Fukui Prefecture starting from December 2024.
The service will enable passengers to enjoy content themed around the history and culture of the Eiheiji Town area by riding a Level 4 autonomous driving vehicle specially equipped to provide an MR Cruise experience. They will be able to simultaneously view the outside scenery presented inside the vehicle, together with CG and audio related to Eiheiji Town, in a seamless fusion of reality and digital content.
Sony will apply its technology cultivated through the development of SC-1 in a variety of places to evolve "every movement into an enjoyable movement."
