Mr. Ibuka, one of the founders of Sony (was Tokyo Telecommunications Engineering Corporation at the time of establishment) drew up the Founding Prospectus. In this he wrote "To establish of an ideal factory that stresses a spirit of freedom and open-mindedness, and where engineers with sincere motivation can exercise their technological skills to the highest level" at first chapter. He also mentioned "To reconstruct Japan and to elevate the nation's culture through dynamic technological and manufacturing activities", "To rapidly commercialize superior technological findings in universities and research institutions that are worthy of application in common households", and "To promote the education of science among the general public" as purpose of incorporation.
Sony manages diverse businesses with people at the core, and aims for sustainable value creation based on such diversity and mid-to long-term growth in the Sony Group's corporate value under its Purpose to "fill the world with emotion, through the power of creativity and technology," and its Corporate Direction of "getting closer to people."
In order to have people connected to each other through emotion, it is necessary to create a society in which everyone can live with peace of mind in a healthy global environment. Sony acts with due consideration of the impact of its business activities on stakeholders, including shareholders, customers, employees, suppliers, business partners, local communities and other organizations as well as the global environment, and focuses on building trust with stakeholders through dialogue.
Through innovation and sound business practice, Sony endeavors to enhance its corporate value and contribute to the development of a sustainable society.
Sony's Sustainability Vision
PEOPLE
Celebrate individual
differences and enrich
hearts and minds
SOCIETY
Foster a society in which
everyone can live with
peace of mind
EARTH
Protect and preserve
the Earth, which is the
foundation of life
To address a variety of sustainability issues, Sony carries its Sustainability Vision to articulate the direction in which the Sony Group aims to proceed, with the goal to "inspire a world filled with emotion for this generation and beyond." This vision expresses Sony's resolve to take action to create, and fill the world with, Kando through sustainability initiatives, defining the direction of its activities from the standpoints of People, Society and the Earth. Sony strives to celebrate individual differences and enrich hearts and minds so that people can share Kando with one another. It pledges to work to foster a society in which everyone can lead healthy, fair and equitable lives with peace of mind so that Kando is amplified, while ensuring that Kando is sustained by protecting and preserving the Earth, the foundation of all life. The principles of its founders are deeply rooted in its corporate culture and carried forward in Sony's Sustainability Vision.
