Video content creation was undertaken for a custom-made 8K Sony Crystal LED curved wall, located at the entrance of Singapore Airlines' SilverKris Lounge in Changi Airport Terminal 3. Design Center Asia, in collaboration with Design Center Europe, produced two animated videos featuring the distinctive Singapore Airlines Batik Motif. The display and videos have emerged as a favoured photo taking spot for guests.
Inside the lounge, DCA conceptualized an interactive experience for KrisShop, Singapore Airlines’ premiere shopping platform. Through simple hand gestures, customers can discover and shop selected KrisShop products. The innovative experiment aims to elevate the KrisShop brand in the minds of discerning customers.