Sony proposed a next-generation EV initiative "VISION-S," which it created by fully leveraging its creative and technological prowess, as an effort to deliver new emotional experiences in the field of mobility, starting from safety and security, and encompassing comfort and entertainment.
The design theme is OVAL, which means to envelop people. The exterior is characterized by a simple, elegant form designed in line with this theme. The panoramic screen, which stretches across the car’s interior before the front seats, displays live external camera views that replace side mirrors, as well as entertainment content and a car navigation system organized into a card-type UI. The logo at the front of the hood, which features a motif representing a graphic symbol used in an electrical schematic, lights up when the engine is started. Then the light goes all the way around the vehicle, symbolizing how the car envelops the people inside.

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