iF Design
Award 2025
Winning Entries
About iF design award
Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design.
The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is
one of the most important design prizes in the world. Submissions are awarded
in the following disciplines: Product, Packaging, Communication, Interior Architecture,
Professional Concepts, Service, Architecture, User Experience (UX) as well as User Interface (UI).
All awarded entries are featured on the iF Design Website.
The iF gold awards are individually selected from the very best entries of the year.
From 11,000 entries from 66 countries, only the 75 most outstanding design
achievements were honored with gold.
PlayStation®5 Pro
iF Gold Award
BRAVIA 8
α9 III
BURANO
PXW-Z200
Jury Statement:
PlayStation 5 Pro features a bold and futuristic design that reflects its evolution across several generations. With its advanced technology, multilayered ecosystem, and sleek architectural form language, it has the potential to take gaming to new heights. We believe this is one of the most promising platforms and formats for esports, which are now taking the world by storm.