–The Challenge to
Create an Archetype–
Sony Design: MAKING MODERN âThe Challenge to Create an Archetypeâ, an event to commemorate the publication of Sony Design: MAKING MODERN,
took place from April 29 to June 14, 2015 at the Sony Building in Ginza, Tokyo.
Around 30 products from the 70s to today were placed on display. Historic products such as the original WALKMAN®,
which gave birth to today's "listen on the go" lifestyle,â and the Profeel, which created a new concept in TVs, are nostalgic, yet fresh even today.
PlayStation® and other more recent products were also put on display,
giving insights into the evolution and maturation of Sony Design to many visitors from varied demographics during this 47-day event.
Period: April 29 (Wednesday) â June 14 (Sunday), 2015
Location: OPUS, 8F Sony Building, Ginza
Organizer: Sony Corporation
The next page contains information about the talk held on April 28.