Seiya Amatatsu

Mechanical development and design (design/materials/processing technologies, design environment, etc.)
Regarding design environments, advanced digital transformation of Sony's mechanical design environment. Introduced global standards for mechanical design, such as unification of mechanical CAD, geometric tolerancing, and model based engineering (MBE) to the Sony Group. Regarding technology development, spearheaded Sony's ESG activities with a focus on sustainability, including development of Sony's Original Blended Material. Development focusing not only on sustainability technologies such as biomass materials, but also accessibility-related technologies. Ongoing development also includes the creation of an environment for training designers, making use of his deep knowledge of mechanical design.