Seiya Amatatsu

Mechanical development and design (design, materials, and processing technologies, design environment, etc.)

Led the digital transformation of Sony’s mechanical design environment, establishing global standards across the Sony Group, in areas such as mechanical CAD integration, geometric tolerancing, and Model-Based Engineering (MBE). Also contributed to enhanced product value in technology development by leading advanced forming, processing, and material technologies, while driving sustainability initiatives, including development of Sony’s Original Blended Material.
Formulated long-term technology strategies focused on enhancing user experiences through sensory and haptic technologies, while leading the development of bio-based plastics to improve ESG value. Also contributed to developing training environments for designers by leveraging deep expertise in mechanical design.

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