Financial Services Initiatives

In its financial business centered on life insurance, non-life insurance, and banking, the Sony Group is actively engaged in activities to enhance accessibility in line with its vision, which is "to be a financial group that helps each and every person achieve their dreams and peace of mind, by staying close to people and using the power of technology to build a society in which people feel uniquely enriched."

More specifically:

  • Sony Life Insurance Co., Ltd. (Sony Life) and Sony Assurance Inc. (Sony Assurance) provide sign language and written communication services to make it easier for customers with hearing or speech impairments to make inquiries faster.
  • Sony Life and Sony Assurance have introduced an electronic voice guidance service using Uni-Voice audio codes for some mailings as part of efforts to improve services for elderly and people with visual impairments.
  • Customer center representatives at Sony Life, Sony Assurance and Sony Bank Inc. (Sony Bank) offer chat support services using texts to respond to inquiries in real time.
  • Sony Life’s official website is designed to support accessibility-enhancing features such as high contrast and focus visualization to improve readability and help customers navigate to the information it offers more easily.

As part of its employee-oriented activities, Sony Life has been selling Eye Mate charity goods and collecting fundraising for Eye Mate every year since fiscal 1997 with a view to supporting social participation among people with visual impairments. All proceeds arising from mediated sales other than the purchase price are donated to The Eye Mate Inc., which trains guide dogs for the visually impaired.

Processing inquiries using sign language and written communications Sony Life
Left: Voice codes have been introduced in some mailings with guide notch to indicate their location
Right: Larger fonts are used to make titles easier to read
(A larger font has been used for the title on the left-hand envelope)